My new music video for incredible Swedish songstress Theresa Andersson - shot on location at The Music Box AKA Dithyrambalina in New Orleans, LA premiered today!
When I first heard Theresa Andersson's "Street Parade" I wanted to pair it with a visual treatment that was steeped in New Orleans magic, but without veering into how most people have seen and experienced the city. Once connected to The Music Box (aka Dithyrambalina), I became completely intrigued. I wanted the narrative to honor both the sentiment of the song - what it feels like to experience the highs and lows of Mardi Gras and New Orleans' culture - and to draw from the wonderfully soulful impermanence of the Dithyrambalina installation itself. Nestled into an empty lot in the Bywater neighborhood, the "Heartbeat House" actually exists in the middle of the fantastical shanty town, all the beautifully crafted structures within containing wild instruments built into the walls. What if a single key was secretly passed around the city that allowed only one new person a night to experience this enchantment, the gilded musicians coming to life only with the power of each "conductor's" heart. Now that would be some serious NoLa magic. The Music Box is having its last concert this weekend - then they will tear down the structure you see in the video to replace it with another. Oh, New Orleans...soulful impermanence indeed.
A week I will never forget.
And check out that amazing dress - by NoLa designer Amanda Deleon!
xx
ajr











