This year a new clothing brand has arrived to conquer the fashion industry, and it has arrived with a storm to conquer us all. A brand that mixes elegance, with quality, innovation, originality… garments that anyone would like for her closet. Full of surprise, taste and creativity.
We are talking about Urban Factory, a brand created by Madhuri Lakkapragada driven by a global platform that gives power and opportunity to new fashion designers, boutique owners and young talented fashionistas to demonstrate their creative skills and create a great fashion brand from zero, and see it being born and grow.
Urban Factory has a very identifying characteristic. As we all know, India has a fashion style very different from what we are accustomed to in the western countries. With their beautiful sarees, dhotis and kurtas. But on the other hand, we are seeing more Indian instagramers, youtubers and fashionistas who choose to wear west esthetic clothes on the street. The peculiarity, of which we mentioned earlier, is what this brand wants to bring from west to east.
The designs of Urban Factory reflects their uniqueness of combining cuts, colors and fabrics to a work of art, that translate to urban clothes. Given urban, stylish yet elegant image, being possible thanks to their new designers, who are full of ideas, new trends and creativity. We will see the emerging global trends well reflected in their clothes. The garments are not designed for one type of women, but to those who want to dress in a sophisticated way all day every day, urban or modern, independent of their age. Who has not shared clothes with their friends sometimes? Now you don’t need go out from your home, daughter and mother can share the same closet.
As an advance of the collection, I have secretly been told the inspirational points for the collection being Indigo blue, Natural colors, Mosaic and of course, Elegance romantics. Mixing different tones of blue in elegant styled clothes whilst being comfortably fashionable, Natural colors with leather details to mark a strong woman, Mosaic prints with lace details for the feminine and sophisticated look and Romantically inspired elegant cuts for the more festive occasions. The head-designer of the collection is Orsolya Janossy, who has created these elegant pieces so that we all can enjoy them.
Indian women are fortunate to have the opportunity to wear the clothes from Urban Factory, as it soon reaches India.
You can go to the official website if you are interested in more information. Here is the link: http://urbanfactory.in/ You can follow us in Facebook UrbanFactory, twitter @factoryurban and intagram @factoryurban