Table of Contents How Youtech Grew UrbanMatter to an Online SensationUrbanMatter’s Traffic Growth Through ContentLink Building and Content AuthorityConsistency with ContentKeep Your Content Up to Date How Youtech Grew UrbanMatter to an Online Sensation Mike Norris: What going on guys?! Happy Wednesday, I’m Mike Norris. I’ve got Kali Cramer with us from UrbanMatter today, and were going to talk toRead more
How Youtech Grew UrbanMatter to an Online Sensation
Mike Norris: What going on guys?! Happy Wednesday, I’m Mike Norris. I’ve got Kali Cramer with us from UrbanMatter today, and were going to talk to you about how we built a website. We went from zero to 2.4 million visitors per year in five years.
Mike: Yeah, and the website is UrbanMatter. It’s a media company in Chicago, but I’ll let Kali tell you a little bit more about UrbanMatter and her role in UrbanMatter.
Kali: Hey guys what’s up! So yeah, UrbanMatter… we are Chicago’s premier media company that kind of tells you everything that there is to do downtown. So, we specialize in bars and restaurants, events, festivals, theatre, music- pretty much anything you can think of.
The best events to do- we got the inside scoop. So, we have a website, and we worked pretty closely with Youtech on building it. You know, 5 years ago we were kind of just a small media company, and now we are bringing in about 2.4 million users a year.
So, it’s definitely grown a lot in the past five years and we’re just going to tell you a little bit about how we did that!
Mike: Yeah, it’s funny to see the trajectory- so this is my favorite project! I’m sorry for all of our clients who are watching this- it’s just super fun to work with a media company and be able to write articles and share in the traction we get because 2.4 million annual users is incredible!
I mean, it’s phenomenal and to see it come from literally zero and to work on it day one where you know, we bought the UR- it was originally called chicagogenie.com, when we purchased that domain. We built the social media accounts, I personally built them and we had zero followers. You know, I invited my mom, my grandma- and then you know you go on and we write articles and we see our friends and family sharing them without any idea that we had a part in that, you know, years down the road! So, that’s been exceptional.
But, let’s talk about the journey a little bit Kali, so how did we get to this place?