Why URUZ?! Uruz (oo-rooz) is the rune for Strength. Physical strength to bring the human body to its max! With strength comes great responsibility! This specific rune was chosen for the obvious physical strength when we are in the strength sports world, BUT......though the rune itself doesn't denote the rest of these definitions we have guided our company to the full spectrum of strength. On top of physical strength is mental, emotional, motivational and inspirational! Our goal is to provide a brand that lives STRENGTH in all facets. • Mental strength - mental toughness to not lose sight of the goal and train daily • Emotional strength - push through a bad mood to do what's necessary to achieve what everyone said you couldn't • Motivational strength - giving and receiving motivation to make strength the focus • Inspirational strength - being that role model for others to follow because strength is lifting people up Strength to be the best version of yourself, the best parent, the best spouse, the best competitor, better than you were yesterday, making others better than they were yesterday, giving more than receiving. STRENGTH IS EVERYTHING! It is who we are, how we got here, and who we are striving to be. Strength can destroy an opponent and strength can forgive an enemy. STRENGTH IS EVERYTHING! #uruzstrength #strengthiseverything #motivationalmonday #uruzfit #powerlifting #strongman #highlandgames #highlandathletics