The flâneur's last journey: death. Its goal: novelty. 'To the depths of the unknown to finding something new' ... Novelty is a quality which does not depend on the use-value of the commodity. It is the source of the illusion which belongs inalienably to the images which the collective unconscious engenders. It is the quintessence of false consciousness, of which fashion is the tireless agent. This illusion of novelty is reflected,like one mirror in another, in the illusion of infinite sameness. The product of this reflection is the phantasmagoria of 'cultural history' in which the bourgeoisie enjoyed its false consciousness to the full. Art, which begins to have doubts about its function, and ceases to be 'inséparable de l'utilité' (Baudelaire), is forced to make novelty its highest value. Its arbiter novarum rerum becomes the snob. He is for art what the dandy is for fashion.