#user insights

[jstor]

JSTOR Wrapped? For You page?

Hi everyone! This is a call for feedback from all of you.

The product team here at JSTOR is wondering what user insights you'd like to see as part of your personal profile pages that you currently aren't able to see on the JSTOR platform.

Feel free to let us know: What would y'all like to know about your activity on JSTOR?

[wildsentinelphantom]

Are You Skipping UX Research? That Might Be Costing You Users

I’ve noticed a lot of startups and even established businesses jump straight into design and development without investing in UX research.

Big mistake.

UX research is what tells you:

What users actually want (not what you think they want)

Where users get stuck or drop off

How to improve conversions without guesswork

Things like usability testing, user interviews, and journey mapping can completely change how your product performs.

What’s interesting is that companies using UX research early tend to: ✔ Launch faster ✔ Reduce redesign costs ✔ Increase user retention

I found a solid resource explaining how UX research works step-by-step and why it matters.

👉 Check it out: UIUX

[wildsentinelphantom]

UX research is more than just a trend

UX research is more than just a trend—it’s a necessity. Businesses working with a design agency in India are leveraging user insights to create meaningful digital experiences.

From user interviews to usability testing, UX research helps identify what users truly need. This leads to better product design, improved engagement, and higher conversions.

If you want your product to stand out, start with understanding your users.

[wildsentinelphantom]

UX Research = Better Digital Experiences

Design isn’t just about visuals—it’s about how users interact with your product. UX research uncovers what users truly need.

Working with a design agency India, businesses can conduct usability testing and gather meaningful insights.

This leads to better engagement, smoother navigation, and happier users.

[recosense-blog]

Pls contact RecoSense If you are looking for any of these User Segmentation, User Insights, User Experience, User Engagement and Product Discovery platforms

[retailtouchpoints]

3 Retail Conversion Rate Optimization Strategies To Beat Your Online Sales

By Nazli Yuzak, iQuanti

Can you imagine a life without Amazon?

I know…it’s almost too scary a thought to have.

Brick-and-mortar store sales used to be the main revenue driver for businesses, but let’s face it...we’re now in a world where online sales dominate traditional store sales. In some cases, companies are even starting to close their physical stores and using an online-only business model!

And the way we see it?

This trend will continue to grow.

“Double-digit growth will continue through 2020, when sales will top $4 trillion.“ — eMarketer.

$4 trillion??? WOW! And with that many more customers moving their purchasing power to online retail, it only further proves one thing: an optimized shopping experience is a not a nice-to-have, it’s a must-have.

But how do you do that?

Here are three proven Conversion Rate Optimization (CRO) strategies that can help you drive your online sales:

1. Build a customer-centric navigation: Does your site navigation align to your internal company structure or does it prioritize how customers actually consume information? As we transition from traditional businesses to online, a common issue we see is companies carrying their way of doing offline to the online experience; they design their user experience based on their internal teams and not how their customers navigate through their content.

However, any digital experience you build needs to revolve around your customers and their needs. That’s where you tap into various data points, including site analytics, market research, online surveys, focus groups and former A/B testing results to build a robust understanding of your customers and their expectations from your online store.

2. Prioritize with direct user insights: Improving the online user experience is a perpetual mission, and you’ll soon find that with a never-ending list of optimization opportunities, prioritization can become a challenge. In order to get to the “golden nugget” of what your customers really want, you need to hear it directly from the user. Utilize tools like online surveys, customer feedback or usability reviews. For example, one that we like using is usertesting.com.

Whether you go with all or one, it will be an effective way to gather the qualitative data that you’ll need to complement the quantitative data you could be receiving from site analytics and/or testing data.

3. Relevant and personalized web sites: Relevancy is the 21st century’s digital currency. Companies have been spending significant time and effort to understand their customers’ digital journeys so they can serve up the most relevant and personalized experiences. For online retail, personalization is a key building block; spanning from personalized emails to offers that are based on the customer’s history, to checkout abandonment reminders and to location-based deals.

These three strategies will help you build a strong CRO foundation and ideally you will implement all three, but even if you start with just one, you should expect to see your online sales grow meaningfully.

Nazli Yuzak leads the CRO (Conversion Rate Optimization) practice at iQuanti, a data-driven digital marketing agency in New York City. She has over 10 years of experience helping companies drive superior digital results via proven site optimization and lead generation strategies. Prior to joining iQuanti, Yuzak worked at Laureate International Universities, Dell, and National Instruments. In addition, she has presented at worldwide industry conferences including Adobe Customer Summit, eMetrics, Conversion Conference and the Live Event. Yuzak holds an MBA in International Marketing and Technology Management from American Uni

[jeannstoppable]

Importance of Customer Insights To Retain Customers

Not losing existing customers is more important than gaining new customers. If businesses are able to take care of their existing customers they will automatically get new referrals. Unlike new customers, existing customers tend to pay more dollars because they already have some faith in you. From businesses point of view also, you know what are their choices and likes and you can offer more personalized services to them. Here is an article that will help you to know how important is customer insights for businesses and how they can achieve it.

Offer services what a customer expects

Building trust is not easy, it takes years. But it takes seconds to break it. Your customers have some expectation from you and they believe in your services. Although you fulfill 9 out of 10 of their demands, the rest one is enough to break the seal of trust. So, be careful and try your best to fulfill their expectations.

Always in touch with customers

If you are offering any service, ask customers about the review, it makes them feel happy. It shows you care for them and present there to help them if anything goes wrong. Communicating with customers is one of the best ways to build a healthy relationship.

Don’t forget feedback forms

Getting feedback from a customer is an important step in knowing what they are actually demanding from your business. Offer them a feedback form is allows them to provide their experience with the business. And their reviews are very important in creating insights.

Customer insights helps businesses to make and change strategies according to the present needs and demands of the customer. With proper insights, businesses can focus more on their potential customers and offer customized and personalized services to them.

So, friends, these are some of the methods that I am using to get insights of my customers. How you manage to drive your insights? Let me know in the comments.

[sacredsaffron]

5 Reasons Why Customer Profiling Is Important

In this competitive world just knowing customers is not enough. You should have the best understanding of your customers, deep customer insights.

As a marketer, you should know what are their greatest fear, desires, and motivations. Try to understand what they want, figure out why they choose you over competitors and what are the reasons that make them happy.

There is an old saying, “Understand your customers and sell what they want”. Well, that's true, rather than forcing customers to buy your products offer them what they really need. This approach will help you to boost sale.

For knowing them, profiling your customers is an important process. Customer profiling is one of the best ways to point out the group of customers who are most likely to buy your products and needs your services.

Here are some reasons why profiling customers is important.

Helps in identifying niches with low competition

Now, you have profiled collection of data. Out of this, you have to choose the group of customers where the competition is low. Once you figure out the particular group, you need to focus more on that group and offer services accordingly.

Increases profits

Once you know which is your targeted group of customers, you can offer more customized offers to them. Customized services will likely help in developing customers interests and lead to purchase products. That means more profits.

Helps in exploring new opportunities

One of the benefits of profiling customers is that it helps marketers to explore or find new opportunities. They can use resources and strategies based on their profiles customers data.

Attracts more potential customers

Retaining existing and gaining new customers are the two important factors for the success of a business. Along with old customers, it is must for businesses to catch new customers. Profiling helps marketers to attract more customers related to their niche.

Improves communication

Communication is one of the most important pillars to retain existing customers. If you know who are your customers, their identity, needs, demands, it is easy for you to communicate with them. Communication helps businesses to build a healthy relationship with their customers.

These are some important reasons and benefits of profiling customers. You can add your views and suggestions in the comment box below.