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Ganesh Chathurthi Falls on 25-Aug-2017

Master ganpati has arrived in order to give his / her delights. again we are going to take pleasure in ganesh chaturthi with twenty five Ones 2017. And so, coming ending friday is going to be the auspicious time for all of us..  A lot of amongst us memorialize ganesh chaturthi yet this is correct of which many of us are not aware of the value regarding the particular celebration.

As a result within this posting, I will inform you the story behind ganesh chaturthi as well as how to rejoice in that correctly. I will also give you some help around locating effective ways to seek out head of the family ganesha wallpapers, ganesh chaturthi wants and ganesh ji aarti and tunes.  to help you appreciate typically the happening.

Head of the family Ganesha

In advance of commencing to reveal Ganpati Chaturthi, lets us earliest consult God Ganesh. We believe

any small description of your much loved Ganpati can be liked by just about everyone. Even though, Almost certainly the fact that Ganesha hardly ever preferences an intro!

Ganesha, which named vighharta could be the 1st worshiped oplagt on hinduism. This means anytime you can find every auspicious activity unique wedding or pooja or even whatever else. The best jesus to always be worshipped can be ganesh ji only. Great things are initiated by the name of ganpati. Its for these reasons we say let us conduct “shree ganesh” for this deliver the results.: )

Our god ganesha has many brands which often his particular enthusiasts helpful to call your ex

Ganesh Chaturthi schedules twenty-five Oct 2017, friday this current year.

Ganpati chaturthi had been a non-public ceremony during the times of Master shivaji. Although lokmanya Gangadhar tilak ji insisted to regain it a people ceremony. He / she did it to develop union, concord, unanimity within hindus and he has been thriving far too.

You can furthermore delight in vinayak chaturthi simply by beautifying your computer along with ganesha pictures  Ganesh-chaturthi2017.com provides latest range of HD ganesha wallpapers pictures for all you specifications. Just take advantage of them how we need

Persons send out emails and also greetings thus to their mates as of this event Actually, i know most of besides you want to give would like and whatsapp written word for a associates from ganesh chaturthi. In the event that you are looking for whatsapp messages, greetings or quotations linked to ganpati, consider browsing ganesh-chaturthi2017. com

I actually genuinely wish you possess delighted ganesh chaturthi for 2017

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All you need to know about Ganesh Chaturthi

Idol of Lord ganpati, made of clay is bought and placed on the pedestal.  It is decorated with garlands and flowers and anointed with sandalwood paste and kumkum.  The first step in the Puja is Pranaprathishta, meaninginvoking life into the idol by chanting appropriate mantras.  Special dishes like Ladoos, Modak etc. are prepared and offered to the Lord during the sixteen fold prayer process and the worship concludes with the recital of 108 names of Lord Ganesha, followed by the Arti and the Prasad is distributed to all of them present.  Vedic hymns of Ganapathi and devotional songs are Sung and it is followed by Arti all through the puja days, three times a day for 1.5, 7, 9 days, after which it

On the last day of worship the idol is taken out in a colourful and musical procession to be immersed traditionally at a beach.

The fourth day of the waxing moon period of the month Bhaadrapada of the Hindu calendar is known as the Ganesh Chaturthi.  It's considered the birthday of Lord Ganesha, the elephant headed son of Lord Shiva and Parvati.  It is the most popular festival celebrated by Hindus throughout India to honor Lord Ganesha, who is regarded as the god of prosperity, wisdom and goodluck.

The Ganesh Chaturthi 2017 Puja Muhurut to bring the Vigraha / Idol home is during the Shubh, Labh or Amrit Choghadiya.  If you intend to bring Ganpati ji one day before, i.e. on the 24th August 2017, the Shubh time is between 06:25 to 07:59 and the Labh period is 12:41 to 14:14.  Ganpati ji can also be brought home (Avahana or Welcome) during the Amrit time which is involving 14:14 to 15:48.  The Muhurut for evening time would be the Amrit period that's between 18:56 to 20:22.  Please note these Timings are as per panchang of Mumbai, India.

Ganpati, the god of wisdom and the benevolent deity of the dynasty of Peshwas who ruled Maharashtra inculcating a special culture in the state.  Ganpati is the herald of auspicious beginnings and is the beloved deity of all.

Lord Vinayaka, Ganesh ji, Ganpati ji, Vinayaka is the darling of the masses. Ganesh Chaturthi brings people of all religion, caste and creed together.

The Ganesh Staphna (installation of this Idol) on Ganesh Chaturthi day, i.e. on 25th August 2017 can be done at Labh time involving 07:59 to 09:33 or Amrit Time i.e. between 09:33 to 11:07.  Ganesh Pooja is preferred during Madhyanhana on Ganesh Chaturthi as it is believed that Lord Ganesh was born throughout Madhyahana Kaal which is between 12:40 and 14:14.  The Muhurut time specified above is your best Muhurut to perform the Ganesh Puja and to perform any work.

Ganesh Chaturthi is celebrated with great devotion all over India.  People bring house murtis (Idols) of Lord Ganesha and celebrate the festival by worshiping the Lord in a special way for a day and a half, 3 days, 5 days, 7 days or 11 days depending on the family tradition and commitment of each individual.

Note: Ganesh-chaturthi2017. Com has a unique collection of Ganesh Chaturthi Wishes, Ganesh Chouth Wallpapers and quotes.  Visit them for more information

This is one of the most popular festivals in the Country.  There are several reasons for this.  Ganpati is after all a popular God.  His blessings are invoked at most religious ceremonies as He is the one who can remove all obstacles to success.  He's the giver of fortune and can help to avoid natural calamities.

Has taken in a procession and immersed in a water body.  

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4 Important Factors For Perfect IAM Solution

Implementing perfect solution to manage users and employees accounts and access right is one of the most challenging jobs for enterprise IT environment.

Most of the non-IT enterprises are still using old and traditional formats of keeping users data. These are unsecured, data can be breach easily. Identity and access management solution (IAM) is one method that helps them in this situation. The solution solves all the problems related to access, identity management etc. There are several IAM vendors present in the market who are promising to overcome access problems. But unfortunately, this is not hundred percent true.

Let’s have a quick look at what are the factors that you need to consider while the option for IAM solution for your business.

It must fulfill basic regulatory requirements

The IAM platform must follow some regulations and standard norms e.g. ISO:2001/2. Don’t purchase a solution that is not following standard mentioned by the government.

It should be cost effective

One of the main reason of implementing IAM solution is to reduce the expense of a separate IT team and other related devices. Thus, choose a solution that is within your limit. IAM solution comes with many options and features, which may cost you more so, select a solution that can be customized according to your needs and requirements.

Should be secure

Security is always on the top of the list. And why not, breaches are very common these days. Go through the security checklist of the IAM solution and make sure it is capable enough to secure your data.

Should have great support IT team

IAM is a solution which is generally purchased by non IT-based businesses. They don’t have their own IT team to troubleshoot issues so be sure the solution that you are going to purchase must have an excellent team of support who is 24/7 available for you.

These are some of the factors that every business needs to keep in mind before opting for an IAM solution.

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Engage Customers By Personalizing Their Experience

Simply reaching your customers with marketing messages is no more an effective method. Honestly speaking, customers hate it when you bombard marketing messages in their mail and phone inbox.

Today, it is far better to engage customers via personalized messages. This is something that customers are looking for and the approach helps businesses to engage more customers with them. So, what are you doing to offer a personalized experience to your customers and engage them more?

The article will explain 4 easy and effective ways to boost customer engagement and personalized experience.

Greeting customers with personalized emails

Generally, marketers use customer’s first name in the subject lines. Well, the approach is not bad but you can make it better by adding more demographic information. Using demographics to your mail subject lines will definitely provide more personalized experience to your customers.

Create a proper customer profiling

If you want to improve sales by providing the best to your customers, profiling customers is good way to start. According to the need and demands of your customers, profile them based on their age, choices, previous shopping, gender etc. The method helps you to know each and every customer, what type of services they are expecting from you, what are their preferences etc. Customer profiling helps you to offer better-personalized customer experience.

Find out whether customers are active on social media or not

Knowing customers presence on social media is a big boon to you in your personalization strategies. By using modern technologies, figure out whether your customers are socially active or not. Try to find out answers to some questions, did they use any social media platform to login to your website, do they share your products or content with others?

If they did, it is a great news for you. You can drive lots of social information based on this, that will help in offering a personalized experience.

These are the three important ways that will help you in engaging more customers by personalizing their experience.

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Two Faces of Single Sign-On

Today Single sign-on or SSO has become the basic requirement for all the organizations who have multiple websites. The solution makes the whole complex and time-consuming website authentication process not only easy but also quick.

SSO solution allows users to authenticate to multiple websites using one credential. Earlier users needed to create accounts on each web application to get access. The process requires lots of time and adds numbers of passwords to remember. But with single sign-on, users need to provide credentials only once and they get permission to access all the other websites without entering credentials again.

There is no doubt in that SSO is a great option if users have multiple websites (belong to the same business) to access but it has some disadvantages also. In this article, I am going to explain some advantages and disadvantages of a single sign-on solution.

Advantages:

Reduces passwords

Passwords are very hard to remember. Suppose you have to access 5 different websites for the same business. Five different websites means, need to create five different credentials and remember them. Very complex situation, right?  But the systems that are protected with SSO solution have only one password. So, SSO solution reduces the number of passwords.

Simplifies password management

This feature is basically for IT support team. If you are working in an organization where you have to access multiple systems as part of your job, and when you leave the organization, IT team only has to decommission one account. This saves their time. SSO is very helpful for them in managing users or employees passwords.

Saves money

By reducing the number of support help desk call for resetting passwords, the solution saves money that is being spent on IT support team.

Now some disadvantages:

Single leak and you will lose everything

If you login to multiple accounts from one identity provider and somehow hacker manages to get your user account on the identity provider, he gets the authorized access to all resources that belong to you.

It doesn’t work if identity provider is down

For any of the reason, if identity provider is not responding, the SSO solution stops working and users can not able to login any of the resources that are linked to it.

These are some advantages and disadvantages of a single sign-on solution.

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5 Reasons Why Customer Profiling Is Important

In this competitive world just knowing customers is not enough. You should have the best understanding of your customers, deep customer insights.

As a marketer, you should know what are their greatest fear, desires, and motivations. Try to understand what they want, figure out why they choose you over competitors and what are the reasons that make them happy.

There is an old saying, “Understand your customers and sell what they want”. Well, that's true, rather than forcing customers to buy your products offer them what they really need. This approach will help you to boost sale.

For knowing them, profiling your customers is an important process. Customer profiling is one of the best ways to point out the group of customers who are most likely to buy your products and needs your services.

Here are some reasons why profiling customers is important.

Helps in identifying niches with low competition

Now, you have profiled collection of data. Out of this, you have to choose the group of customers where the competition is low. Once you figure out the particular group, you need to focus more on that group and offer services accordingly.

Increases profits

Once you know which is your targeted group of customers, you can offer more customized offers to them. Customized services will likely help in developing customers interests and lead to purchase products. That means more profits.

Helps in exploring new opportunities

One of the benefits of profiling customers is that it helps marketers to explore or find new opportunities. They can use resources and strategies based on their profiles customers data.

Attracts more potential customers

Retaining existing and gaining new customers are the two important factors for the success of a business. Along with old customers, it is must for businesses to catch new customers. Profiling helps marketers to attract more customers related to their niche.

Improves communication

Communication is one of the most important pillars to retain existing customers. If you know who are your customers, their identity, needs, demands, it is easy for you to communicate with them. Communication helps businesses to build a healthy relationship with their customers.

These are some important reasons and benefits of profiling customers. You can add your views and suggestions in the comment box below.

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How Identity Affects Your Business’s Success

Do you remember the last time you visited your favorite ice cream shop to get yourself your favorite ice-cream? Now, did you think why you chose that shop? Because the shopkeeper knows your taste. Your frequent visits have helped him to identify you. Your identity did the work for shop owner.

Identity includes the traits that define you as a person (traits like expressions, qualities, personality and looks). Identity plays an important role in every phase of your life. If you don’t have an identity, you are a dead man. Practically, your whole existence is gone for a toss. In real world, every essential service requires a proof of identity.

Note:-You can be clearly denied of any service in spite of your physical presence.

Identity = our existence

But we often underestimate Identity.

Now, relating it to our present business scenario, we have gone online. And what works as a great fuel to an online business? The same fuel which worked for that Ice-cream shop owner. You need to identify your customers.

We need identity.

So, how are these identity solutions going to help us? What is online and digital identity? Help yourself.

Digital identity or Online identity

Things you need to know

Online identity is an integral part of digital identity. Digital identity is any digitalized information of a person (social media profiles) while Online Identity is social media profiles, forums and websites.

So, as online identity and digital identity do not hold any specific definition, they can be considered same in a broader aspect.

Digital identity: the beginning

·         In 1990’s, the need for replacing poor online registration system invented Microsoft’s Passport as a product (which is also called Identity 1.0).

Note: It wasn’t a big success.

·         Later in 2010, social login (Identity 2.0) was introduced. The schema became an instant hit and intensified the participation of customers and organizations elevating the importance of identities.

Result: More than 35 social networking sites allow social login.

·         IoT (Identity 3.0) helped our devices to connect with each other (from smart cars to coffee makers).

·         The future awaits things like giants Google and Apple investing on their ambitious projects related to biometrics and other technologies (e.g.:- touch ID by Apple).

Thus, the writing is clear on the wall.

Digital identity continues to evolve.

Digital identity can be nominated as one of the best innovations of the decade. It has revolutionized the identity fraternity.

Why is it important for your business?

Digital identity differentiates a genuine user from a robot. It holds the key to a customer’s genuinity. (Eg:-  information from social media identities, identities made for forums and websites, and anything which reveals the real identity of a person).

Thus, if a manufacturer wants to sell his goods online through his website, these things would help him to authorize his customers.

The ultimate purpose of gathering these identities is to excel in delivering a seamless customer experience. Storing identities (And that’s data piling up constantly) of your customers would create a personal database of your customers. It will lead to more personalization on your website, thus, benefiting your business as your customer experience skyrockets.  You can actually play the Pied Piper of Hamelin and woo your customers with your Personalized mojo.

Always remember, Missing your personalization mojo equals to losing your customer.

Henceforth, digital identity is growing and its database is a potluck of information (online transactions, bill payments, images and videos of your customers’ choice and don’t forget the IoT). And this information, believe me, helps your business to adapt its services according to your customer. Digital identity is like a currency for your business. You cannot avoid it.

So, Let me gift you an equation for a successful business.

Digital identity of your customers = Success of Your Business.

That’s why you need to manage your customer’s identity.

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When Single Sign-On Becomes Reduced Sign-On

Single sign-on or SSO solution is a method that provides a seamless web authentication to users. In this method of authentication, users only need one set of credentials for all the online resources and applications instead of different set for each. For an example, if you are logged in to Yahoo mail, you don’t need to login again to access any other services of Yahoo. That means, users only need to authenticate once and they can seamlessly access all the other applications without authenticating again during a single session.

There is no doubt in that the solution makes users job easy, provides seamless authentication, and saves lots of their time. But the solution is not always fruitful. There are some negative sides also. First is, what happen if your credentials hacked? Hackers can access all the resources that are protected under by technology.

Let me explain the second side with a scenario. Suppose, you are the owner of a business and you have ten different websites. You have implemented SSO solution to offer a seamless authentication experience for both users and employees. But out of ten websites, two websites are very critical and you don’t want users to authenticate that websites automatically. In this case, reduced sign-on helps you out.

Reduced sign-on is an advanced version of SSO. Let’s continue with the scenario mentioned above. With SSO, users get permission to access all the ten websites including the two that you want to exclude. But with RSO, users can login up to 8 websites but for ninth and tenth, they have to authenticate again. This is because the two websites are very sensitive and need extra protection and RSO is a method for that.

For most of the organizations, single sign-on is enough but there are many other organizations (banking sector, identity access centers etc.) where RSO takes over SSO. RSO is a part of SSO (one credentials for all websites and applications) but works in a slightly different way.

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Things to include in your responsive website

Responsive websites are a need of today. Every website has to be responsive otherwise punishment can be imposed by Google. A responsive website is one of the many SEO factors which google recommends to be in a website for ranking high in SERPS.

Responsive is something which adapts to stimulus. A responsive website is a website which adapts itself according to a device’s screen size. This is the reason responsive websites are widely adopted.

Many websites have migrated from nonresponsive design to responsive design. There are few criticalities which have to be sorted and some elements which are essential to be included.

Below are some of them.

Compressed files: compressed files or min files are very important part of a website. They are minimised version of css and js files. Min files are small in size compared to original files. This speeds up website loading.

Faster a website be, more visitors will get engaged.

Increase in engagement may decrease bounce rates. More traffic and less bounce rates will help your website to rank better in search.

OTP authentication: If you have decided to redesign your website then you are ready to start things from a new level.  So include OTP authentication in your authentication process.

OTP authentication helps in securing authentication process on a website. So if you are getting whole website redesigned then investing a bit more will result in something positive only.

Responsive social sharing buttons: Social sharing is an important part for a website, especially if it is a blog. It helps in sharing a website’s content on social media.This increases traffic on website as well as increase brand reach.

If a website is responsive then sharing buttons should also be responsive, otherwise non-responsive buttons may break the design or look untidy.

These are some things to include in your responsive website.

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Do You Think Passwords Can Save You From Hackers?

If your answer is yes, you are wrong my friend. Gone are those days when passwords used to be enough to keep you secure and safe from hackers. Passwords are no more safe. They can be judged or hacked by data thieves easily. No matter how big the organization is, hackers can hack users’ credentials. Hewlett Packard, Weebly, Yahoo, Oracle Micros, Myspace etc. are some big names who are the victims of data breach. So, what are you doing to improve security? How careful you are when it comes to secure computer systems of your business?

There is a technology named two-factor authentication(2FA) that helps you in the situation. Let’s take a closer look to it and explore it more.

What is 2FA?

What if I say, you need to put your thumb impression to unlock your home’s main door even after you have keys? Your keys may be stolen by thieves but still they will not be capable of getting inside of your home. Because for that, they need your thumb impression which is not possible to steal. Two-factor authentication works on the same concept. In this, users need to verify themselves after providing a right pair of username and password. That means, there are two separate checkpoints where users need to proof themselves. Generally, banking sector, financial companies, etc. uses this way of authentication to keep their users data secure. The data is highly confidential.

What are the methods used in 2FA?

OTP verification

This is the most common method used for 2FA. In this, a unique code or one-time password is sent on either mobile phone or email id. Users need to enter that code to complete the authentication process.

Biometric authentication

Do you remember what you did to unlock your home’s main door? You put your thumb impression. This is an example of biometric login. The 2FA with biometrics is considered as one of the best pair for authentication. After entering credentials users need to verify themselves by providing their thumb impression, retinal scanning, voice match etc.

The two-factor authentication process adds up security. Many big names such as search engine giant Google, Paypal, Amazon etc. offers optional two-factor authentication to their users. Every business has started taking special care of their customers data after witnessing huge big data breaches last year. Businesses are investing thousands of dollars in improving security. In this scenario, 2FA is a great choice.

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How to Drive Traffic To Your Blog? Some Tips!

It is a well-known fact that today blogging is considered as a channel for branding and digital marketing. Businesses are adding blog page and paying huge amount of money to bloggers to add content on it. They are trying their best make their blog alive. But the fact is only writing great content is not going to work alone. If you want to drive enormous traffic to your website then you need to put some extra efforts. In this article, I am going to explain some methods that will help you out.

Write a unique content:

Content matters the most. Write content that evokes curiosity of the readers. Always write fresh and unique content. Include high-quality images and videos for better results. The content should be interesting and informative. One more tip to make your blog worthy is adding content on regular basis.

Make content search engine friendly:

Writing good stuff is beneficial for the blog but you need to make it search engine friendly. Content should be well-optimized according to the targeted keywords. Post’s url and title text should contain primary keywords. Links in the body and anchor text should also contain the keywords.

Generate buzz around your post:

Great, you create content that is unique and it is also liked by the search engines. Now the time is to make it popular and for this social media plays an important role. Adding social media sharing buttons is the best solution to make post more reachable. The sharing buttons allow readers to share content with their networks in a single click of the mouse.

Reachout:

It is an important method to get boost in traffic. Reachout bloggers and writers that belong to your niche. Acknowledge them about your new content and request them to share your content.

Implementing the mentioned techniques help you to drive good traffic to your blog and website. If you have any other way then please mention it in the comment box.

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WordPress plugins that could do wonders on your site

Creating a  website and monetizing it sounds intimidating but businesses are turning this fear into possibility.

The fact that business can be built by blogging constantly, there also is a need of good design to attract customers and increase sales through website. Having an optimized campaign and product page is an the key to generate sale and reduce bounce rates.

WordPress is a well known cms among every blogger and designer. Its functionality can be further increased by adding plugins. Furthermore it is very convenient to create very own custom plugin to enhance functionality.

No matter if you have a blog already or is are looking to start a blog soon, have a ecommerce site or wants to start one soon. Let’s take a look at some of the wonderful plugins which can make your wordpress site an awesome site.

WooCommerce: WooCommerce is an awesome plugin to convert your WordPress site into an ecommerce store. It adds functionality to WordPress from adding products to configuring payment methods.

  It has the ability to sell both digital and physical products, digital by downloads and physical by physically delivering them. For Affiliate marketers it is one of the ideal platforms to start affiliate marketing on.

Open Social Share: Open social share is one of the best social sharing plugins to opt for adding sharing functionality. It is fast, robust, responsive and supports 20+ social providers. Along with bloggers, it is very essential for ecommerce stores to add sharing buttons. Sharing buttons help in increasing content’s reach, gaining followers and indirect promotions.

MailChimp: Mailchimp is one of the cost effective email marketing plugin with relatively cheap costing per message. Though the plugin is free but service is chargeable, depending upon size of email list. For 2000 subscribers and 12000 emails /mo., Mailchimp is free.  Integration is very easy and support is awesome !.

I hope you adopt these suggestions and make your WordPress awesome !

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Why Vancouver is the Best Place For IT Newbies?

Congratulations on completing your graduation in IT stream. Now, what is the next plan? Want to join any IT company or to established your own one? Most of us go with the first one but there are few who opt for second. This article is basically for the second type readers.

Establishing a startup is not an easy task. One has to take care about the locality, availability of materials, connectivity, skilled workforce and most importantly the customers. If you are going to open an IT startup then the importance of skilled workforce becomes more than any other factors. In this article, I am going to explain why Vancouver is the best place for you if  you are planning for an IT startup.

Staffs are easily available

Every year thousands of fresh IT graduates are passing out in Vancouver. They all are searching for IT jobs in Vancouver on different job posting sites. You can easily hire your employees by making a campaign in colleges or you can also post your job on different job posting websites. Hiring staffs for your startup is not a big deal in Vancouver.

Easily Integrate your business with others:

“Doing business with integrity”, yes this is one of the core values of many businesses. Like your, there are many startups in Vancouver. Integrating your business with them is very important to boost your business and this will bring positive results for you as well as for companies that you are integrated with.

Huge market:

Since Vancouver is situated in Canada and nearby to stats States there is always a huge probability  of getting success in business. US is a great market for IT startups. There are many small companies in US that have no IT teams. Such companies seek their IT services from start ups like yours. So there is a huge market if you open your IT startup in Vancouver.

So, friends, these are some of the reasons why Vancouver is considered as the best city to establish an It company.

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What Single Sign-On can Do For a Business?

Now a days users have to encounter with too many websites. More the numbers of websites means more the numbers of new usernames and passwords to create and remember.  It is quite difficult for users to remember passwords. Thus, if one has an online business with multiple websites then it is must for him to provide an easy way of website authentication. Otherwise, it adversely affects business sales. Web Single Sign-On or WSSO is an approach that eliminates the problem and makes the website login process quick and easy.

Single Sign-On is a method of web-authentication where a user can sign in to the numbers of websites of the same business using one username and password. It is one touch access to the multiple related websites.

Let’s know what SSO can do for a business.

To run a successful business in today’s world,  the most important thing required  is the digital identity of a customer. It is not easy to know the real identity of a customer if you have an online business. Unlike offline businesses, you do not know them by face. There are many third-party companies who offer the customers’ information and details. But they are not hundred percent accurate and one can not makes his business policies accordingly. The SSO solution helps businesses to drive reliable first-party data. By providing a unified view of the user, it helps businesses to know real identity of their user.

Security is always a top priority for a business. SSO technology is based on Security Assertion Markup Language(SAML). Therefore, the system is very safe and keeps users data secure from the data thieves. The websites that are protected with SSO is a very hard nut for hackers to crack. It also helps businesses to  manage users data.

Single sign-on has become the need of online businesses today and it is being implemented at an alarming rate. Who doesn’t want to provide the best experience to their users? Everyone is in the race of  converting more and more users to customers. In this scenario, SSO is like a catalyst that boosts the conversion rate.

PS: Conversion is not an easy task. One has to put a lot of efforts. Businesses are investing millions of dollars to impress their users. One can easily attracts users to the website with creative content. Gifs plays an important role to make the content more attractive. It also helps businesses to drive traffic. You can check out the interesting article to know how you can boost your social media marketing with Gif’s here.

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Understanding Customer Needs

How good your product or service is, that depends on your sales data. Sales data reveals what’s selling and to whom and where. As the competition has increased, it is getting harder for business to survive. Change in technology has lead to huge change in the way business is done.

Technologies like e commerce, online payment systems, Customer Identity Management, Customer Insights has changed the way businesses and marketers plan certain implementations and executions.

Technological changes at first are like a trend, everyone starts to follow it but later it becomes regular. Best example is e-commerce websites and marketplaces.

According to change in time and trends, customers also change their preferences. These preferences are for their benefit but businesses faces lots of challenges because of it. Businesses do not know what is up going in the market.

It is the duty of marketing department to do the survey and analyze what changes are taking place and how it can affect the business. Especially for an ecommerce company, trends can totally vary from previous year.  So it is very essential to keep cross checking customer preferences.

Let’s take example of an coffee-shop, people visit that coffee shop for coffee, meeting people, hangout or official meetings.

People generally order snacks with coffee like Cupcakes, Beagle etc. but with changing trends in lifestyle, people started following healthy options. Why this change? This change is because people had started concentrating about their health and food is one of the factor which is directly connected to health.

This is how a business adapted to a trend and helped itself sustain in the rece.

One such technology helps in understanding customer behavior is Customer Identity management.

It takes help of customer registration data along with their social preferences like their interests and preferences and generates insights.This is how it helps in knowing latest trends.

Remember, customer centric business who adapt customer centricity to their core, always excel.

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Different ways to create a new Google Spreadsheets!

Google Spreadsheet, the new on the fire trend to manage and maintain all your data records is regularly proving itself more worthy than our traditional Microsoft Excel. This latest trend has so many amazing features that one can only imagine. Although many tools have been invented today that are giving a tough competition to this already popular tool like Zoho, Peepel and many more. Then what are the features that makes it stand apart from the crowd.

In its features What I found the most amazing feature is its online commenting feature. This feature allows people to comment on a particular sheet while others are working on it. With this commenting option you can put your suggestions in the comment box so that the person who is working on that particular task can enhance his task efficiency. Apart from this feature there is also a filtration option with that one can filter out his specific portion out of the whole sheet and he/she can continue his own section without any interference. Wow it is really amazing!

Now let’s find out what are the different manners by which one can create his Google SpreadSheet.  

There are possibly three ways with which a spreadsheet can be created. Let’s understand each of them one by one.

From Google Sheets Homepage!

This method is I guess the simplest one to create a new Google Sheet. All you need is to open the homepage of Google sheets by clicking here. After that you will see an option named “Blank” there that is responsible for creating a new blank spreadsheet. Just click on that plus sign and you will have a brand new spreadsheet where You can do whatever you want to do. Name this blank sheet and begin your work here.

From the “File” menu of already opened sheet!

Well this is the another method to create a new blank spreadsheet while you are already working on a spreadsheet. In this method you have to click on File menu from the toolbar and there you’ll find an option “spreadsheet”. Click on this option and get your spreadsheet in front of you to work upon.

From Google Drive Dashboard!

The last but not the least method to create a blank spreadsheet. Once you are on the Google Drive Dashboard, you will see a “Red New Button”. Click on this button and you will find a list of options there. Among those options select Google Sheets to create your own blank sheet.

So these are the methods to create a new sheet online. Choose any method and start using these amazing add-on of Google Drive. I think it is hassle-free, very easy and a complete repository of so many options that are still hidden to many of you. Go ahead and share your experience here in the comment box below.

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How To Avoid Passwords, With SSO?

How do you react  when someone asks you, what are the ways to avoid passwords? I know the question is quite shocking! But there is nothing wrong in it.  I know you are overloaded with a number of passwords. Passwords for your social media accounts like Facebook, Twitter, your  ATM pins , online banking passwords etc. Honestly saying,  even you don’t know how much passwords are there to remember. Am I right? If yes, then I will tell you how you can unload the burden of passwords.

Here I am going to show you some ways that will definitely help you to forget passwords and make the authentication to a website easy and quick.

What, If I say, I can login to multiple websites using only a single username and password? Shocked again! But my friend, it is possible. With an awesome technology named Single Sign-On, now user can sign-up to multiple websites of the same organization with just single credentials. Let’s explore more about this interesting technology.

Single Sign-On permits users to enter username and password once to a website and gets the access to work on different related websites of the same business without any further authentication.

Suppose you have a business and multiple websites for the same. Right now, your users have to login to each of your website separately with unique credentials. Don’t you think forcing users to login to each website separately is very frustrating? Put yourself in the user’s shoe, you will feel the pain of frustration they are facing. The world is very fast today, no one has enough time to fill the long and frustrating registration forms. Instead of filling such boring forms, they simply prefer to search for a new and better website.

So it’s better to avoid such situation, by implementing SSO technique for web authentication. It not only simplifies the whole authentication process but also provides first-party data to the businesses.

SSO removes the fear of remembering passwords by eliminating the need of creating new username and password while authenticating to new web services of the same business.

So, my friends SSO is an easy yet effective alternative that helps in avoiding passwords. If you have any important suggestion, comments are most welcomed below.