#userjourneymap

[phyllisandronici]

How Ashkan Rajaee Exposes the Marketing Mistakes That Are Quietly Killing Your Leads

What if the way you’re handling your marketing funnel is the very reason your leads are slipping through the cracks? Many companies feel con

Forget assumptions. Ashkan Rajaee uses data to map and repair the user journey, eliminating the guesswork and recovering lost leads.

[bearhittheroad-blog]

ALPHA Camp #8-PD-W4-Micro Interaction

使用者研究不是為了解決問題，而是為了定義問題。 Do not rush for solutions, what you are doing is to define the question, then solutions will come up with your questions.

某天，課堂作業之一是 「找幾個自己喜歡的微互動範例」 想著想著，跳脫了數位產品的角度 想到了飯店廁紙貼心的截角 以及沈方正曾說起飯店精調過的入坐角度

圖片來源：Hilton Garden Inn   &   Wen48.Tokyo

微互動設計不是擁有華麗的外表、酷炫的功能就好棒棒 重要的是它能適時適地給予使用者當下「Wow」的加值感受 來得早，不如來得巧。

接著想到「飯店使用者的體驗地圖」 使用者和飯店訊息接觸->決定入住->進入飯店 ->進入房間->使用設備->離開房間->離開飯店

飯店的使用者體驗地圖

放大來看使用者介面 縮小來看使用者經驗 這一連串的過程 如何能提升使用者整體的好感度 正是我們在學習理解的

原來 從前在設計公司站在客戶立場思考的方式 就是現在學的以人為中心設計使用者體驗 莫名其妙銜接上 在工作中早已模糊了的 最初上來台北想學的事 在 ALPHA Camp 裡面的人和環境 教會了我課程以外的事

迷失了後，回到初衷，我進到ALPHA Camp是想學到什麼？

[monikahalim-blog]

How to Create a Customer Journey Map

A Customer Journey map is a visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over time and across channels. Occasionally, a more narrative, text-based approach is needed to describe nuances and details associated with a customer experience.  The story is told from the customer’s perspective, but also emphasizes the important intersections between user expectations and business requirements.

Inspired by user research, no two journey maps are alike, and regardless of format they allow organizations to consider interactions from their customers’ points of view, instead of taking an inside-out approach. They are one tool that can help organizations evolve from a transactional approach to one that focuses on long term relationships with customers built on respect, consistency and trust.

All organizations have business goals but leveraging customer journeys as a supporting component of an experience strategy keeps customers (or members, patients, employees, students, donors etc.) at the forefront when making design decisions. They can be used in both current state review and future state visioning to examine the present, highlight pain points and uncover the most significant opportunities for building a better experience for customers.

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