Mar 14, 2017
A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like
Paul Rand - Graphic Designer.
I discovered this quote through my study outlines/material, so I have placed it here for future reference.