This is why Usability testing and designing for a context is so very important. A simple thing that hurts a customers User Experience. Ordering something from box8 and want to make a payment using PayTM. Just trying.. unable to make a payment! Simple design plan for any app 1. Know the user 2. Know the context of use 3. Design 4. Test #ux #uxdesign #userexperiencedesign #userexperience #uxdesigner #uix #uxui #uxd #prototype #userinterfacedesign #usability #usabilityfail #usabilitytesting #sketchapp #cx #b2c #uxcritique #design #digitaldesign #creative #appdesign #dribbble #paymentpage #behance #instafood #principleapp #designinspiration #uitrends #uimobile #uiux Please note, this is not my design and views include constructive criticism! I still completed the order and love the food, as always! https://www.instagram.com/p/B0xhA3_Asgo/?igshid=1k8x0jelz8ugt