#valentinatypeface

[gettingstrongnow]

magnets+menu+stickers [family project]

[gettingstrongnow]

{in progress} Back home has its happy moments. I teamed with my father to create an identity to my mother’s home made cake [tiny little] store. He made the illustrations and I made the graphic design and art direction :D  The idea was to highlight the ingredients to show she uses everything as natural as possible. The color palette we opted for vivid with this red/white as principal. The type is the lovely Valentina by  Pedro Arilla, a tribute to his grandmother. Straight when I laid my eyes on it saw my mother’s personality as well.