Jun 2, 2024
Because it's true.
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Because it's true.
Creativity might be playful – but it's also work
Creativity might be playful – but it’s also work
Author: David Court, Australian Film, Television and Radio School The view that art is essentially unworldly and #creativity is play has a long history, dating back to the Romantics in the 18th century. According to this view, art must be kept separate from money, lest it be corrupted, and creativity must be unshackled from the machinery of work. The economist John Maynard Keynes perhaps…
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Why Aflamnah is not an all or nothing crowdfunding platform
Let’s get straight to it on this one.
When we do crowdfunding workshops, we generally highlight a few differences between crowdfunding platforms. There are several different types of platforms: Aflamnah is rewards-based but there are also donation-based and investment platforms coming up as well as several other hybrid formats.
Rewards-based platforms have become increasingly popular since they first launched about five years ago and give project owners the opportunity to thank their contributors through a rewards system – often these rewards are much more of a thank you than something that you can put a finite monetary value to! For example, how much is a thank you on the end credits of a film worth? Impossible to tell! So the feeling is, it is worth whatever someone is willing to pay for it. So far, so good!
The other major difference between different platforms is the all or nothing concept! Most platforms need you to set yourself a target and raise that amount of money before you can cash it in. They are known as all or nothing platforms.
Aflamnah is not one of those!
We chose to make our funding process as flexible as possible and have built our platform with flexibility in mind including allowing you to keep all the money raised even if it does not reach its target.
Why?
We decided to do this for several reasons. When we did our research, project owners felt that one of the biggest barriers to crowdfunding was the fact that they could feel they wasted a lot of time and energy and ended up with nothing and that whatever they raised, it was a step closer to their goal and it would help advance their project. When we asked contributors how they would feel about this, they said they would probably be ok with it too!
We also took into consideration the fact that the concept of crowdfunding in the Arab world is novel and remains in its infancy. While we are a very charitable, generous and giving people, the value of creativity is possibly not where it needs to be. In the past two years, we believe we have played a major role in introducing the concept of crowdfunding to the region, getting the media to stand up and take notice and created opportunities to educate the market about the importance of taking part – and whilst large financial contributions are welcome, we do define crowdfunding as “raising small amounts of money from lots of people” – so your contribution, even $10 is much better than $0 and every $ does make a difference!
So take part and make a difference - nothing is so clear cut that it's black and white but the more you support creativity the more we can appreciate its value and help beautiful ideas blossom