Feb 8, 2011
The Web’s €100 Billion Surplus
From The L2thinktank.com Blog:
"Consumers derive significant value from all they do on the Web, and since advertising pays for much of this, it involves no immediate out-of-pocket cost. We all experience these benefits each time we log onto a social network or watch a free Web video. But how much is all of this Web use worth?..." Read More
L2thinktank.com/blog (via Mckinsey Quarterly)