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La politique d'entreprise traite des relations que l'entreprise entretient avec son environnement externe et son organisation interne. Plus qu'une synthèse des fonctions marketing, ressources humaines, finance, elle représente un domaine spécifique qui utilise des outils qui lui sont propres. Le métier du dirigeant est d'élaborer cette politique, de définir les stratégies et de contrôler le déploiement des tactiques de l'entreprise au niveau opérationnel.
Unified Competitive Intelligence Maturity Model hierarchical meta-model - dimensions, aspects, and sub-aspects
Core Competitive Intelligence Model: Practices and Process
Competitive Intelligence purpose
Mapping concurrentiel
The functions of the three TM for monitoring the external business environment | Designing Text Mining-Based Competitive Intelligence Systems
The functions of the MinerVA model | Designing Text Mining-Based Competitive Intelligence Systems
The MinerVA framework | Designing Text Mining-Based Competitive Intelligence Systems
MinerVA (P1) was the first TMCIS model that was designed based on the literature review and the first survey. During the process of the literature review, the researcher found out that three novel TM technologies have the potential of supporting CI and decision making: opinion mining (OM), event change detection (ECD), and patent trend change mining (PTCM). ECD combines event detection (ED) with association rule mining (which is a data mining technique used in various applications, such as market basket analysis) and change mining (which refers to discovering the changes in data between two datasets from different time periods). PTCM is proposed based on the concept of ECD. It first transforms patent text content into a rule format, and then identifies the most frequent rules. Finally, change mining processes the most frequent rules in order to find changes in technology.
