This Memorial Day: Honoring Our Fallen by Empowering the Living – ALA Offer
This Memorial Day, we remember those who gave their lives in service to our country — and honor them by supporting those who continue to serve our communities.
The American Lifeguard Association is proud to announce our official recognition by the U.S. Department of Veterans Affairs. As of April 16, 2025, the American Lifeguard Association is named in VHA Directive 1040, a national policy that establishes water safety certification standards for all VA medical and recreational aquatic facilities.
This federal directive positions the American Lifeguard Association alongside the American Red Cross and a select few national organizations authorized to certify lifeguards and aquatic therapy staff serving veterans across the country.
Memorial Day Special – $50 Off for Veterans, Spouses, and Family Members
In honor of Memorial Day and in celebration of this federal recognition, the American Lifeguard Association is offering a $50 discount on our nationally recognized Lifeguard Certification Program to all U.S. veterans, their eligible spouses, and family members.
How to claim:
Register at americanlifeguard.com and enter promo code “Veteran” at checkout. No documentation required.
Missed Our GMA Interview?
If you missed our live interview this past Saturday on Good Morning America, where we discussed our national water safety campaign, you can watch the full segment here: GMA Water Safety Interview.
About VA Directive 1040
This federal directive standardizes training for aquatic safety staff at VA hospitals, rehabilitation centers, and recreational pools. It officially names the American Lifeguard Association as a provider that meets or exceeds national safety and training standards for aquatic professionals.
Department of Veterans Affairs VHA DIRECTIVE 1040
Veterans Health Administration Transmittal Sheet
Washington, DC 20420 April 16, 2025
VA.gov Home | Veterans Affairs
VHA Directive 1040, Water Safety Certification Requirements for Therapeutic and Recreational Swimming Pool StaffDepartment of Veterans Affairs. VHA DIRECTIVE 1040. Veterans Health Administration. Transmittal Sheet. Washington, DC 20420. April 16, 2025.
Empowering Veterans with Skills That Save Lives
Whether you’re building a post-service career, enhancing your qualifications in aquatic therapy, or pursuing a meaningful certification, the American Lifeguard Association’s training opens doors. Recognized by the U.S. Department of Labor, the General Services Administration, and the Department of Veterans Affairs, our programs meet national standards across all 50 states and U.S. territories.
Under the Fair Labor Standards Act (FLSA), the Department of Labor has confirmed that the American Lifeguard Association’s certification programs meet federal requirements and are equivalent to those of the American Red Cross.
This Memorial Day, honor the fallen by empowering yourself to protect and serve others through water safety.
Register now at americanlifeguard.com and use code “Veteran” to save $50.
