American Lifeguard Association

  American Lifeguard and Safety Training™ with the lowest price guarantee. Individual and group training that can be completed anytime/anywhere to get certified right away with the support of employers and government agencies nationwide.  

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Choosing the Right Swimsuit Color Can Save Lives

A recent article published by the Italian news publication EduNews24 has brought renewed international attention to a simple but important aspect of water safety: the color of a swimmer's swimsuit. Published on June 30, 2026, the article examined testing conducted by Alive Solutions, which evaluated the underwater visibility of 14 different swimsuit colors in both swimming pools and natural bodies of water.

The testing concluded that fluorescent orange, fluorescent yellow, and neon green consistently provided the greatest underwater visibility, while white, light blue, gray, black, and dark blue often blended into the water or pool floor, making swimmers significantly more difficult to detect. The article also referenced the American Lifeguard Association's longstanding recommendations regarding the use of highly visible swimwear as an additional layer of water safety.

The American Lifeguard Association has consistently encouraged swimmers and families to consider visibility when selecting swimwear. While no swimsuit color can prevent a drowning incident, choosing bright, high-visibility colors may help lifeguards, parents, instructors, and other bystanders recognize a swimmer in distress more quickly. In an emergency, every second matters, and improving visual recognition can contribute to a faster rescue response.

Contrary to what is often portrayed in television and movies, drowning is usually silent. Victims rarely have the opportunity to wave or call for help. Instead, they may quietly slip beneath the surface with little warning. When a swimmer is wearing colors that closely resemble the surrounding water or the bottom of a swimming pool, valuable seconds can be lost simply trying to locate them.

The Alive Solutions testing demonstrated that fluorescent orange, yellow, and neon green maintained excellent visibility in a variety of aquatic environments, including pools with both light and dark bottoms as well as lakes with reduced water clarity. Bright pink and fuchsia also performed well in clear swimming pools but became much less visible in murky natural water. Meanwhile, white, light blue, gray, black, and darker shades consistently ranked among the least visible colors under many conditions.

The American Lifeguard Association believes swimsuit color should never be viewed as a substitute for proper water safety practices. Instead, it should be considered one component of a comprehensive drowning prevention strategy. The most effective protection continues to include constant, attentive supervision, learning to swim, properly maintained pool barriers, qualified lifeguards, emergency preparedness, and the appropriate use of U.S. Coast Guard-approved life jackets when necessary.

The EduNews24 article also cited data from Italy's National Institute of Health showing that approximately 342 people drown annually in Italy, including roughly 41 individuals under the age of 19. The report further noted that nearly half of pediatric drowning incidents occur in swimming pools, reinforcing the importance of continuous supervision regardless of swimming ability or location.

Whether enjoying a neighborhood pool, a community aquatic center, a lake, a river, or the ocean, selecting brightly colored swimwear is an inexpensive decision that may improve visibility when every moment counts. Although no single measure can eliminate the risk of drowning, combining high-visibility swimwear with proven water safety practices creates another valuable layer of protection.

The American Lifeguard Association encourages families, aquatic facilities, swim instructors, camp operators, and waterpark managers to educate swimmers about the importance of swimsuit visibility. Small decisions made before entering the water can have a meaningful impact during an emergency. By combining visible swimwear with vigilant supervision, qualified lifeguards, swimming education, and established safety practices, communities can continue working together to reduce drowning incidents and make aquatic environments safer for swimmers of all ages.

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American Lifeguard Association Highlights Sneaker Wave Dangers During ABC Good Morning America Interview

The American Lifeguard Association (ALA) appeared on ABC's Good Morning America today to discuss one of the most overlooked hazards along our nation's coastlines: sneaker waves. The interview comes at a time when beach attendance is increasing for the summer season and following several recent incidents involving individuals unexpectedly swept into the ocean by these powerful waves.

Sneaker waves are unusually large waves that can surge far beyond the normal shoreline without warning. Unlike rip currents or storm-driven surf, sneaker waves often occur after extended periods of calm water, creating a false sense of security for beachgoers. A beach may appear completely safe for several minutes before a sudden wave rushes up the shoreline, knocking people off their feet and dragging them into deeper water.

The dangers of sneaker waves were highlighted recently when a mother and her daughter were critically injured after being swept into the Pacific Ocean by a sneaker wave at a California beach. Emergency responders noted that the wave struck unexpectedly, pulling the victims far into the water despite seemingly calm conditions moments earlier.

During the interview, the American Lifeguard Association emphasized that one of the greatest risks associated with sneaker waves is their unpredictability. Many victims are not swimming when incidents occur. Instead, they are often walking near the water's edge, standing on rocks, taking photographs, fishing, or simply enjoying the scenery when a powerful wave suddenly arrives.

The ALA reminded viewers that the safest place to enjoy the beach is in areas protected by lifeguards. Statistics consistently demonstrate that the chance of drowning at a beach protected by professional lifeguards is extremely low. Lifeguards are trained to recognize hazardous ocean conditions, monitor changing surf patterns, and respond immediately when emergencies occur.

To reduce the risk of injury from sneaker waves, the American Lifeguard Association recommends several important safety measures:

Never turn your back on the ocean.

Stay well away from rocks, jetties, and steep shorelines.

Keep children within arm's reach near the water.

Observe posted warnings and beach advisories.

Avoid standing on driftwood or large logs that can be moved by incoming waves.

Swim only at beaches protected by lifeguards.

The ALA also stressed the importance of public education. Many visitors from inland communities may be unfamiliar with coastal hazards and may not recognize the warning signs associated with dangerous surf conditions. Increased awareness can help prevent tragedies before they occur.

As millions of Americans head to beaches this summer, the American Lifeguard Association encourages everyone to make water safety a priority. A day at the beach should be enjoyable, but it only takes a single unexpected wave to change lives forever.

Through education, vigilance, and respect for the power of the ocean, beachgoers can significantly reduce their risk and help ensure a safe and memorable summer season for themselves and their families.

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Why Lifeguard Chair Height Still Matters: A Persistent Threat to Pool Safety

Read here: https://americanlifeguardassociation.com/why-lifeguard-chair-height-matters-pool-safety/

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Think Blue Too: Protecting Waterways for Future Generations

The H2O Think Blue Too movement is built around a simple but powerful responsibility: protecting our beaches, waterways, rivers, lakes, and coastal areas so they remain clean, healthy, and beautiful for future generations. For too long, environmental responsibility has often been spoken about as something adults must teach young people. However, today it is increasingly clear that Generation Z has an important role in teaching the older generation about stewardship, accountability, and the urgent need to care for the natural places we all share.

Gen Z has grown up in a world where environmental issues are visible every day. They see plastic bottles washed onto beaches, trash left near rivers, pollution affecting marine life, and careless habits damaging places that should be protected. Because of this, many young people understand that environmental stewardship is not just an idea or a slogan. It is a daily responsibility. It means picking up after ourselves, reducing waste, recycling when possible, respecting wildlife, and understanding that every action near the water can have a lasting impact.

H2O Think Blue Too encourages this message and helps make environmental responsibility part of everyday life. The movement recognizes that young people are often the strongest voices for change because they are the ones who will inherit the consequences of today’s decisions. Gen Z can remind parents, grandparents, community leaders, businesses, and public officials that keeping beaches and waterways clean is not optional. It is a responsibility owed to the next generation.

At the heart of this movement is the belief that we are all only temporary guests on this earth. The beaches, oceans, rivers, lakes, and waterways have been passed down to us, and it is our responsibility to pass them forward in better condition than we found them. Each generation has a duty to care for the natural world, not simply use it. Leaving the world cleaner, safer, and healthier is one of the greatest gifts we can give to future generations.

The movement’s slogan, “Take It Back Plus,” captures this responsibility in a simple and practical way. It means that when people visit their favorite beach, waterway, river, or lake, they should take back the litter they brought with them — plus one extra piece of trash they find along the way. This simple action, repeated by many people, can create a major impact. It teaches that environmental stewardship does not always require large programs or complicated solutions. Sometimes it begins with one person, one visit, one choice, and one extra piece of trash removed from a place worth protecting.

This does not mean blaming older generations. Instead, it means creating a bridge between generations. Older adults have experience, resources, and influence. Younger people bring energy, awareness, and a strong sense of urgency. When these strengths come together, communities can make real progress. A beach clean-up becomes more than picking up trash. It becomes a lesson in respect. A conversation about plastic waste becomes more than a complaint. It becomes a call to action. A young person reminding an adult not to leave litter behind becomes an example of leadership.

The H2O Think Blue Too movement encourages schools, families, community groups, businesses, and volunteers to work together in protecting aquatic and coastal environments. Through public education, community awareness, clean-up initiatives, and responsible environmental practices, the movement seeks to inspire people of all ages to take responsibility for the places they enjoy.

As temporary guests on this earth, we must remember that beaches and waterways are not ours to use carelessly and leave behind damaged. Gene Z has the opportunity to lead by example and show that stewardship begins with simple choices: leave no trash behind, protect natural areas, respect the water, and teach others to do the same. By standing up for clean beaches and healthy waterways, young people are not only protecting the environment today; they are helping preserve it for their own children, grandchildren, and every generation that follows.

That is the heart of H2O Think Blue Too: education, responsibility, stewardship, “Take It Back Plus,” and a shared commitment to keeping our waterways clean for future generations.

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Solving the Lifeguard Shortage: ALA Supports Lifeguard Training and Certification

Solving the lifeguard shortage will require a commitment to innovation and investment in people. Expanding access to lifeguard training, lif

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The Lifelong Impact of Lifeguarding – Lessons from the American Lifeguard Association

By: American Lifeguard Association Staff

The American Lifeguard Association (ALA) plays a pivotal role in shaping individuals into vigilant and responsible professionals, imparting lessons that extend beyond the poolside. A recent article, "Life Lessons in Lifeguarding: Wisdom from the American Lifeguard Association , " explores the profound impact of lifeguarding on personal development and essential life skills.

Responsibility and Accountability

At the core of lifeguarding is an unwavering sense of responsibility. Lifeguards are entrusted with the safety of others, requiring them to be constantly alert and prepared to act in emergencies. This responsibility fosters a deep sense of accountability, as their actions can mean the difference between life and death. Such high stakes cultivate a mindset where attention to detail and proactive behavior become second nature.

Teamwork and Communication

Effective lifeguarding is rarely a single endeavor. Lifeguards often operate as part of a team, necessitating seamless communication and collaboration. Regular training sessions emphasize synchronized efforts, especially during rescues, where coordination is crucial. This environment nurtures interpersonal skills, teaching individuals the importance of clear communication, mutual support, and collective problem-solving.

Leadership and Confidence

The nature of lifeguarding inherently positions individuals as leaders. They must make swift decisions, often under pressure, and guide others during emergencies. This responsibility enhances self-confidence and honest leadership abilities, as lifeguards learn to trust their judgment and take decisive actions when required.

Adaptability and Problem-Solving

Aquatic environments are dynamic, presenting unpredictable challenges. Lifeguards are trained to adapt to varying situations, from changing weather conditions to unexpected swimmer behaviors. This adaptability is closely linked to problem-solving skills, as lifeguards must assess situations rapidly and determine the best course of action, often with limited information.

Physical Fitness and Discipline

Maintaining peak physical condition is a fundamental aspect of lifeguarding. The demands of the job require strength, endurance, and agility. Achieving and sustaining this fitness level instills discipline, as lifeguards commit to regular exercise routines and healthy lifestyles to ensure they can perform effectively when duty calls.

Empathy and Public Service

Beyond the physical and mental attributes, lifeguarding fosters a profound sense of empathy and dedication to public service. Lifeguards interact with diverse populations, often providing assistance, guidance, and reassurance to those in need. This aspect of the role cultivates compassion and a genuine desire to contribute positively to the community.

Stress Management

The high-pressure scenarios lifeguards may face necessitate effective stress management techniques. Through training and experience, they learn to remain calm and composed, ensuring clear thinking and effective action during emergencies. These stress management skills are transferable, benefiting lifeguards in various aspects of their personal and professional lives.

Time Management and Responsibility

Balancing the demands of lifeguarding with personal commitments requires excellent time management. Lifeguards often juggle irregular hours, training sessions, and other responsibilities, teaching them to prioritize tasks and manage their time efficiently.

Conclusion

The American Lifeguard Association's training programs extend beyond teaching water safety; they are instrumental in developing well-rounded individuals equipped with essential life skills. The lessons learned through lifeguarding—responsibility, teamwork, leadership, adaptability, physical fitness, empathy, stress management, and time management—prepare individuals not only for the challenges of the job but also for life's myriad situations. These attributes underscore the invaluable role that lifeguarding plays in personal development, shaping individuals who are not only protectors of public safety but also exemplary members of society.

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Rough Water Conditions Continue to Impact Florida

Recent events along Florida’s coastline have once again highlighted the powerful and often unpredictable nature of water conditions in the region. A tragic incident near St. Petersburg, detailed in this Fox Weather report on the incident, underscores the seriousness of these dangers. A 63-year-old man, Tony Le, lost his life after falling overboard while boating with his family. Despite immediate rescue efforts by family members and nearby witnesses, he could not be located in time. Authorities later recovered his body approximately 19 feet below the surface, and while the incident is believed to be accidental, it reflects a broader pattern of risk tied to Florida’s current marine environment.

This tragedy is not isolated. Across the state, hazardous water conditions—particularly rip currents—have intensified in recent weeks. With spring break drawing large crowds to Florida’s beaches, the combination of increased ocean activity and higher beach attendance has created a dangerous situation. Multiple fatalities and dozens of rescues have already been reported, many directly linked to strong rip currents. These powerful channels of water can pull even experienced swimmers away from shore in seconds, often leading to panic and exhaustion.

The circumstances surrounding Tony Le’s death also point to a critical safety concern: the use of life jackets. Although he reportedly wore one when the boat launched, investigators believe he removed it before entering the water. This decision may have significantly reduced his chances of survival. In unpredictable water conditions, especially where currents and visibility are compromised, personal flotation devices can mean the difference between life and death.

The American Lifeguard Association (ALA) has expressed growing concern over the current state of Florida’s coastal waters. The organization emphasizes that rip currents are not only more frequent during periods of rough surf and shifting weather patterns but also more dangerous when the public underestimates their strength. According to ALA representatives, many incidents occur not because individuals are unaware of rip currents, but because they do not recognize the early warning signs or fail to follow proper safety protocols.

ALA stresses that prevention is the most effective form of water safety. Lifeguards play a critical role not only in performing rescues but also in educating beachgoers before incidents occur. Their presence significantly reduces the likelihood of drowning by identifying hazardous areas, warning swimmers, and responding immediately when trouble arises. The association has repeatedly warned that reducing lifeguard coverage—whether due to budget cuts or staffing shortages—can have fatal consequences, particularly during high-risk periods like spring break.

In addition to lifeguard coverage, ALA encourages individuals to take personal responsibility when entering the water. This includes always swimming near a lifeguard, checking local weather and surf reports, and understanding how to respond if caught in a rip current. The recommended action is to remain calm, avoid fighting the current, and swim parallel to the shore until free from its pull before heading back to land.

As Florida continues to experience volatile weather patterns, including heavy surf and increased rainfall, the risks associated with water activities remain elevated. The recent incidents serve as a sobering reminder that even routine outings—like a family boating trip or a day at the beach—can quickly turn dangerous. Vigilance, education, and proper safety measures are essential to preventing further loss of life.

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How Old Should a Lifeguard Be? Rethinking Age, Responsibility, and Workforce Needs

When people ask, “How old should a lifeguard be?” the answer is often assumed to be simple. In reality, it reflects a balance between federal regulation, historical precedent, workforce needs, and—perhaps most importantly—individual maturity.

Under current regulations from the United States Department of Labor, lifeguards must be at least 15 years old to work at swimming pools and water amusement parks, and at least 16 years old to work in open water environments, including beaches, rivers, lakes, and similar natural bodies of water. These standards are grounded in federal child labor provisions under the Fair Labor Standards Act.

More than 20 years ago, the American Lifeguard Association (ALA) played a pivotal role in shaping this policy. At the time, the Department of Labor had set the minimum age at 16 and had never formally evaluated the profession in depth. Interestingly, for over half a century, organizations such as the American Red Cross had already been certifying lifeguards at age 15. Despite this longstanding practice, federal labor standards had not caught up with industry reality.

Recognizing a growing nationwide lifeguard shortage, the Department of Labor reached out directly to the American Lifeguard Association for guidance. The ALA emphasized that age 15 had historically been the appropriate starting point for training and certification. Based on this input—and the pressing need to expand the workforce—the Department agreed to lower the minimum age from 16 to 15 for controlled aquatic environments.

In addition, the United States Department of Labor has formally recognized that lifeguard certification must be obtained through a nationally accepted organization, such as the American Red Cross, the American Lifeguard Association, or another equivalent provider. This recognition is clearly reflected in federal guidance and enforcement materials, including the Department’s Field Operations Handbook (Chapter 33), which can be reviewed here: https://www.dol.gov/agencies/whd/field-operations-handbook/Chapter-33

As stated directly in the handbook:

“The WHD has determined that the following organizations offer lifeguard certification programs that are similar to that offered by the American Red Cross and therefore satisfy the requirements of 29 CFR 570.34(l).”

The handbook specifically identifies the following organizations:

American Lifeguard Association

Ellis & Associates

National Aquatic Safety Company (NASCO)

United States Lifesaving Association

The Field Operations Handbook serves as an operational guide for federal investigators and enforcement personnel, confirming that lifeguards who are properly trained and certified through these nationally recognized or equivalent programs meet the required federal standards for employment.

This decision and recognition had a meaningful impact. It opened the door for more young people to enter the workforce, helping facilities staff their operations while maintaining safety standards. Youth lifeguards have since become a critical component of the aquatics industry, especially during peak summer seasons.

However, age alone does not determine effectiveness.

Bernard J. Fisher II, Director of Health and Safety for the American Lifeguard Association, has addressed this topic in interviews with major media outlets including NBC’s Today Show, Good Morning America, CNN, and the BBC.

His perspective challenges conventional thinking:

“I’ve seen 30-year-old children and 15-year-old adults.”

His point is clear—maturity, responsibility, and decision-making ability are far more important than age alone. A 15-year-old who is focused and disciplined can often outperform an older individual who lacks those qualities.

At the same time, the industry must broaden its approach. While youth have historically filled lifeguard roles, the ongoing shortage requires a shift in mindset. One often-overlooked group is retirees and older adults. These individuals frequently bring strong work ethics, life experience, and reliability—qualities that are invaluable in safety-critical roles.

Engaging retirees as lifeguards presents a unique opportunity. Many have flexible schedules, are looking for meaningful seasonal work, and can return year after year. Indoor aquatic facilities, in particular, can benefit from their long-term availability and consistency.

Ultimately, the question is not simply how old a lifeguard should be—it is who is best suited for the responsibility. Federal guidelines establish the minimum age, but the true standard lies in training, vigilance, and character.

As the aquatics industry evolves, success will depend on embracing both ends of the age spectrum: motivated youth and capable older adults. Together, they form a stronger, more resilient lifeguard workforce—one that ensures safety for all.

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California Beach Locks Down After 'Rare' 8-Foot Great White Shark Circles Surfer Offshore

The recent report of an 8-foot great white shark sighting off Newport Beach has drawn widespread attention, underscoring both the rarity and seriousness of marine wildlife encounters along public coastlines. According to a People magazine report, the shark was observed circling a surfer, prompting an immediate and coordinated emergency response. Lifeguards cleared a one-mile stretch of ocean, deployed rescue vessels, and worked alongside aerial surveillance teams to monitor the situation. The beach was later reopened the same day, with authorities emphasizing that such sightings are uncommon and that sharks are typically passing through rather than actively targeting humans.

Beginning with this type of incident, the American Lifeguard Association emphasizes that the real issue is not simply the presence of sharks, but how effectively safety professionals and the public respond. The ALA has long advocated that preparedness, not panic, is the defining factor in preventing injuries. Lifeguards are equipped to make rapid decisions—clearing the water, coordinating with emergency services, and maintaining public order during high-stress situations.

A central concern for the ALA is public behavior during such encounters. In many cases, risk escalates not because of the animal itself, but due to panic-driven reactions. Sudden splashing, erratic swimming, or failure to follow lifeguard instructions can increase the likelihood of a dangerous interaction. The ALA therefore stresses the importance of public education, ensuring that beachgoers understand how to remain calm, maintain visual awareness, and exit the water in a controlled manner.

Equally important is the consistency of messaging. The ALA promotes clear, actionable guidance that goes beyond general advice. This includes swimming in groups, staying close to shore, avoiding murky water, and steering clear of areas where fishing activity is present. These preventive strategies significantly reduce the likelihood of shark encounters and are essential components of modern aquatic safety programs.

The response by local authorities in Newport Beach reflects many of these principles. Rapid deployment of lifeguard resources, coordinated communication, and precautionary closures demonstrate how trained personnel can effectively manage even rare and unpredictable situations. However, the ALA continues to stress that such outcomes depend on maintaining properly staffed beaches with lifeguards who are trained under nationally recognized standards.

Ultimately, while shark encounters remain rare, they highlight a broader truth about ocean safety: preparation and training are essential. The American Lifeguard Association remains committed to advancing these standards through education, certification, and advocacy. By focusing on informed response rather than fear, the ALA ensures that both the public and safety professionals are equipped to handle these situations with confidence and control.

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Rising Concerns About Lifeguard Pay and Working Conditions in the U.S.

Across the United States, lifeguards — the frontline protectors of swimmers at beaches, pools, lakes, and waterways — are increasingly at the center of discussions about staffing shortages, pay equity, and safe working conditions. Recent news coverage has highlighted both the challenges facing lifeguards nationwide and the various proposals aimed at addressing them.

In many parts of the country, municipalities and parks departments are struggling to recruit and retain enough certified lifeguards. In Warner Robins, Georgia, city leaders are actively weighing a proposal to increase lifeguard pay after staffing shortages forced administrators to reconsider how they budget for these critical safety positions. Local officials emphasized that without competitive compensation, maintaining safe aquatic facilities will be difficult during peak summer months, echoing concerns seen across other regions. (13wmaz.com)

In some jurisdictions, lifeguard wages have already been acknowledged as a barrier to hiring. A widely reported case occurred when lifeguards in Austin, Texas proposed a wage increase to $22 an hour (far above the traditional $15–$16 range) in order to attract and retain more staff and prevent pool closures due to shortages. Coverage of this effort originally appeared on Spectrum News 1, where advocates highlighted how higher pay could make lifeguarding a more viable and appealing job for trained professionals.

Other Pay Increases and Policy Responses

Efforts to boost lifeguard pay are not limited to small cities. For example, New York State announced increases in state lifeguard pay, raising base rates as part of a broader strategy to combat shortages at public beaches and pools. Under that plan, lifeguard wages were increased from around $14.95 per hour to up to $20 per hour or higher, depending on location and experience level.

Meanwhile, broader trends show cities and counties experimenting with wage increases, bonuses, and training incentives in the hope of filling open positions. Some municipalities have offered cash bonuses for lifeguards who complete an entire season, while others have restructured pay scales to be more competitive with other seasonal jobs.

These efforts are in response to a national lifeguard shortage — a problem that grew more acute during the COVID-19 pandemic and continues to affect recreational programs across the country. Many pools and beaches operate with reduced hours or remain closed because of insufficient staffing, prompting policymakers and community leaders to rethink how lifeguards are valued and compensated.

American Lifeguard Association: Advocating for Better Pay and Working Conditions

Against this backdrop, the American Lifeguard Association (ALA) has taken a leading role in advocating for nationwide improvements in lifeguard pay, working conditions, and professional recognition. ALA’s efforts are grounded in the understanding that lifeguard work is both highly skilled and essential for public safety — and that compensation and conditions must reflect that reality.

Promoting Competitive Pay Standards

One of ALA’s key initiatives is promoting standardized, competitive wage recommendations for lifeguard employers at the local, regional, and national levels. The Association conducts research on fair pay models and shares best practices with municipalities and parks departments, encouraging them to adopt wage structures that make lifeguarding a sustainable and attractive career option, not just a seasonal stopgap.

Supporting Strong Working Conditions

ALA also collaborates with policymakers and employers to advocate for safer and more supportive working environments. This includes backing adequate staffing ratios, ensuring fair scheduling, and pushing for benefits such as paid training, health coverage, and pathways to full-time employment where feasible.

Raising Awareness and Educating the Public

In addition to direct advocacy, the American Lifeguard Association runs awareness campaigns to highlight the importance of lifeguards as trained public-safety professionals, not just part-time summer workers. By elevating the public conversation, ALA seeks to shift how communities value lifeguarding — both socially and financially.

In a time when lifeguard shortages and pay debates are rapidly evolving, the American Lifeguard Association’s work to raise standards promises to strengthen water safety and professional support for these essential workers nationwide.

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Pinellas County Hiring Lifeguards Ahead of Busy Beach Season Amid Shortage

As recently reported by FOX 13 Tampa Bay, local government officials in Pinellas County Florida are urgently recruiting lifeguards for key positions at Fort De Soto Park and Sand Key Park, offering competitive pay that starts at $20 per hour and including all necessary training for new hires. With only weeks before peak tourist and beach attendance, county leaders want towers staffed so that residents and visitors alike can enjoy the water safely.

The need for more lifeguards isn’t just a local issue — it’s a statewide and national challenge. Since the COVID-19 pandemic, municipalities across the country have faced difficulty filling lifeguard roles at beaches and pools, leading to staffing gaps at some of the busiest waterfronts.

At Sand Key, a sign reading “No Lifeguard on Duty” on a recent evening illustrated the reality of these shortages. Many parents, like local father Pauly Hutchison, are taking extra precautions. Hutchison said that even though his children are strong swimmers, he keeps life jackets on them near open water, noting, “It just takes half a second, and then your life is over.” His sentiment underscores the danger of unguarded water and the crucial role professional lifeguards play in public safety.

Experts emphasize the difference lifeguards make. According to Nathalie Martin, founder of the Swim Global Project and a veteran lifeguard with decades of experience, only about 1% of drownings occur in areas monitored by lifeguards — a statistic that highlights how impactful proper staffing is for water safety.

To help address this issue, the American Lifeguard Association (ALA) has been active at the national level in expanding access to lifeguard training and certification. ALA’s blended learning programs combine online coursework with in-water practical skill sessions, making certification more accessible to people with busy schedules. This flexible approach helps remove barriers to entry for younger people, college students, and adults looking for seasonal or professional roles.

Additionally, ALA partners with municipalities, parks, and pools to offer group training and employer-supported certification pathways. Instead of requiring applicants to come already certified, many agencies can now recruit first and then certify, which significantly broadens the pool of potential lifeguards.

The organization also promotes lifeguarding as both a community service and a valuable career opportunity, encouraging higher wages and professional recognition to attract and retain guards. By advocating for nationally recognized certification standards and providing resources about aquatic safety, ALA aims to strengthen community water safety nationwide and ease the lifeguard shortage that agencies like Pinellas County are currently facing.

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Amid National Lifeguard Shortage, Volusia County Expands Recruiting Efforts

As temperatures begin to rise along Florida’s coastline, Volusia County Beach Safety is preparing for one of its busiest times of year — spring break. Before the crowds arrive, county leaders are focused on recruiting more lifeguards to fill critical roles amid a nationwide shortage. The original report can be viewed here: SpectrumNews13

Amid a nationwide lifeguard shortage, beach safety officials say staffing remains one of their biggest challenges. Volusia County, home to the world-famous shores of Daytona Beach, relies on between 200 and 250 seasonal, part-time lifeguards each year. However, not all of those guards work full-time hours during the summer, making recruitment efforts essential.

Tryouts for the spring recruit class will take place Feburary 14 at the Ormond YMCA. Officials are looking for energetic and responsible individuals who are ready to take on both the physical and life-saving demands of the job.

“It’s the best job to come to — you get to hang out at the beach and get paid. There’s really no better job like it,” said Hailey Monahan, an Ocean Rescue Lifeguard with Volusia County Beach Safety. “You play a key role in people going home with their families that come to the beach on vacation. You get to make a difference in your community.”

While lifeguarding may appear relaxed from a distance, Beach Safety Director Tammy Malphurs emphasized the responsibility that comes with the role.

“It does come with a lot of responsibility. We’re looking for energetic, responsible people. If you want to get paid and work out on the beach all day, come try out,” Malphurs said.

Applicants must meet rigorous physical standards. Candidates must be at least 16 years old and complete a 500-meter freestyle swim in under 10 minutes, a 50-yard freestyle swim in under 30 seconds, and a half-mile run in under 3 minutes and 15 seconds. These benchmarks ensure recruits are physically prepared to respond quickly in emergency situations, including drowning rescues and medical incidents.

To help combat the ongoing shortage, Volusia County has increased starting pay to $19 per hour. In addition, recruits can earn up to $750 in bonuses for working a designated number of weekends and holidays and successfully completing the training program.

The most recent recruit class, held in the fall, saw a record number of participants complete the training. Between 30 and 40 new lifeguards are currently preparing to begin work this spring. Still, county officials say continued recruitment is vital as beach attendance grows.

Across the country, communities are facing similar staffing shortages. Industry leaders, including the American Lifeguard Association, have emphasized that competitive wages, professional development, and public awareness of the profession’s responsibilities are key factors in strengthening the lifeguard workforce. Lifeguards are highly trained first responders, responsible not only for surveillance but for preventing tragedies before they occur.

For those already on the job, the motivation goes beyond pay.

“I recommend anyone that wants to do it to come join us and give it a shot,” Monahan said.

As spring break approaches and visitors flock to Florida’s coastline, the county hopes more residents will answer the call — ensuring that families can enjoy the beach safely all season long.

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Merry Christmas & Happy Holidays from the American Lifeguard Association

As the year comes to a close, the American Lifeguard Association extends its warmest holiday wishes to lifeguards, instructors, training providers, aquatic professionals, partners, volunteers, and families around the world. No matter where you serve—on beaches, at pools, lakes, waterparks, or inland facilities—this season offers a moment to pause, reflect, and celebrate the shared commitment that unites our global aquatic safety community.

The holidays remind us that safety, service, and compassion know no borders. Every day, lifeguards and aquatic professionals step forward with dedication, vigilance, and courage to protect others. That commitment often goes unseen, yet it is the foundation of safe recreation and strong communities worldwide. During this festive season, we recognize and deeply appreciate the responsibility you carry and the difference you make through your professionalism and readiness.

This time of year is also about creativity, connection, and community spirit. Celebrations that highlight artistic expression and public engagement—such as the decorating of lifeguard chairs and other symbols of aquatic safety—show how even the most familiar tools of our profession can inspire joy, storytelling, and unity. These moments remind us that safety and creativity can coexist, and that education and community pride are powerful forces when brought together.

As we look ahead to the New Year, we are reminded that the mission of water safety is ongoing. New challenges, new environments, and new generations of lifeguards will continue to shape our work. Yet the core values remain the same: preparedness, responsibility, inclusion, and service to others. The American Lifeguard Association remains committed to supporting these values through education, training, advocacy, and collaboration across the global aquatic community.

The holiday season is also a time for gratitude. We are thankful for the instructors who train and mentor, the employers and organizations who uphold standards, the families who support long hours and demanding schedules, and the communities who trust lifeguards with their safety. Together, you form a network of care that stretches far beyond any single location or event.

Wherever you are celebrating this season—whether surrounded by snow, sunshine, or warm coastal breezes—we wish you moments of rest, reflection, and joy. May the coming year bring health, peace, professional growth, and continued success in your efforts to protect and educate others.

From all of us at the American Lifeguard Association, we wish you a Merry Christmas, happy holidays, and a safe, prosperous New Year. Thank you for your dedication, your service, and your commitment to making aquatic environments safer for everyone, everywhere.

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ALA now provides an exclusive 50% Employer Discount on all lifeguard training programs

Why Employers Should Cover Lifeguard Training Costs for New Hires

And Why the American Lifeguard Association Is Actively Promoting This Industry Standard

For aquatic facilities, beaches, camps, and fitness centers, lifeguards are not simply staff members—they are the frontline of safety and the last barrier between patrons and preventable tragedy. Yet many organizations still expect applicants to pay for their own lifeguard certification before they can even be considered for a position. In today’s competitive hiring environment, that model is outdated and counterproductive.

The American Lifeguard Association (ALA) is actively promoting a more effective approach: employers should cover the training costs upfront for all new hires. To support this industry-wide shift, the ALA now provides an exclusive 50% Employer Discount on all lifeguard training programs when the employer pays for the certification.

Taking advantage of the discount is simple. The employer must pay for the staff member’s registration at checkout and not require reimbursement from the employee. During checkout, the employer enters the discount code Employer to apply the 50% reduction. After completing the payment, the employer simply sends a brief confirmation email from their company email address to [email protected], stating that they are the employer, the name of their facility or company, and the name and email address of the staff member they registered.

This employer-sponsored discount applies across the board—including First-Time Lifeguard Certification, Shallow Water Lifeguarding, and Lifeguard Recertification programs.

By removing financial barriers for applicants and standardizing training at the employer level, facilities not only improve recruitment—they elevate safety, strengthen team performance, and ensure full compliance with national training requirements.

There are several powerful reasons why employer-sponsored lifeguard training is not only beneficial, but essential.

It solves recruitment shortages immediately.

Lifeguard staffing shortages have become one of the biggest operational challenges for aquatic facilities. Many capable applicants—students, seasonal workers, and young adults—simply cannot afford the upfront cost of certification. When employers remove that barrier, the applicant pool expands dramatically, allowing hiring decisions to be based on merit rather than on who can afford the training. Offering “certification included at no cost” makes the position far more attractive, reduces time-to-hire, and helps facilities fully staff their pools and beaches before the season begins—and year-round for indoor operations. The ALA’s 50% employer group discount makes this approach even more cost-effective.

It increases employee loyalty and reduces turnover.

When a facility invests in a new hire from day one, that person feels valued and supported. This directly leads to higher retention rates throughout the season—and often year after year. Covering the certification cost helps employees view their role as a partnership rather than a short-term job. Reducing turnover saves facilities far more than the price of training.

It ensures compliance with national standards.

Insurance companies, health departments, and the CDC’s Model Aquatic Health Code all require that lifeguard training programs meet established national standards. The American Lifeguard Association (ALA) meets U.S. Department of Labor federal requirements for lifeguard training and certification, giving employers confidence that their staff are certified by a nationally recognized organization found equivalent to the American Red Cross.

The return on investment is undeniable.

The cost of certification is tiny compared to the potential consequences of understaffing, poor training, or inconsistent standards. A fully trained team reduces incidents, increases patron confidence, and delivers better overall safety outcomes. With the ALA’s 50% employer-paid group discount, the financial case becomes even stronger.

By promoting employer-funded training and offering one of the most generous employer discounts in the industry, the American Lifeguard Association is working to improve safety, reduce staffing shortages, lower the overall cost of training, and ensure every facility has access to nationally trained lifeguards. In addition, we require all participating employers to meet the CDC Model Aquatic Health Code (MAHC) employer requirements, ensuring full compliance with national safety and staffing standards. This is not simply a training model—it is the new standard for a professional, reliable aquatic safety workforce.

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Why the Canadian Red Cross Ended Its Lifeguard Training Program — and Why Free or Employer-Paid Training Is Now Critical for Canada

In January 2022, the Canadian Red Cross announced that it would end its long-standing swimming and lifeguard training programs, transitioning these services to the Lifesaving Society Canada. The full announcement can be found here: https://www.redcross.ca/about-us/media-news/news-releases/canadian-red-cross-transitioning-swimming-and-lifeguard-training-to# .

After delivering water safety training to more than 40 million Canadians since 1946, the organization explained that this transition would allow it to focus on other urgent humanitarian needs. In its January 12, 2022 official statement, the Red Cross clarified that its decision was:

“driven by regular assessments … that consider evolving humanitarian needs, the evolution of the marketplace, and alignment with our strategic direction.” —Canadian Red Cross, Official News Release (redcross.ca)

This reflected a broader shift in Canada's humanitarian landscape. Although water safety remains important, the Red Cross recognized that it no longer held uniquely specialized expertise in aquatic instruction. Meanwhile, demand for disaster response, public health support, and community crisis intervention had emerged to unprecedented levels.

Beyond the pandemic, large-scale floods, wildfires, and community emergencies placed significant pressure on Red Cross operations. With limited resources and thousands of Canadians relying on their emergency services, leadership determined that reallocating staff and funding away from swimming and lifeguard programming would ultimately save more lives.

A New Challenge: A National Lifeguard Shortage

Today, Canada faces a significant lifeguard shortage, driven by pandemic-era disruptions, reduced certification numbers, training opportunities and challenges attracting young people into aquatic leadership roles. To address this urgent problem, municipalities across the country are now offering free or employer-paid lifeguard training.

A recent example is Halifax, where the Halifax Regional Municipality is providing free lifeguard certification courses for residents to rebuild staffing levels at local pools: https://signalhfx.ca/hrm-offers-free-lifeguard-course-for-residents/ .

This model is spreading across Canada. Cities and employers are increasingly covering training fees, exam costs, and recertification expenses. The goal is clear: remove financial barriers so more Canadians can become certified lifeguards and keep aquatic facilities open.

ALA Strongly Supports Free or Employer-Paid Training

The American Lifeguard Association (ALA) fully supports this shift across Canada. Free or employer-funded training ensures that cost is never an obstacle for motivated youth and adults wishing to enter the profession. This approach expands access to certification, strengthens public safety, and increases the number of qualified lifeguards available to communities.

As Canada rebuilds its aquatic workforce, the widespread adoption of free or employer-paid training represents a powerful, forward-thinking strategy to protect swimmers, reduce drownings, and ensure safe aquatic access for all Canadians.

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Chronic Safety Oversight in the Pool Industry: The Lifeguard Chair Problem

More than eight years after the U.S. Consumer Protection agency brought national attention to the dangers of poorly designed and improperly positioned lifeguard chairs, the issue remains a chronic and overlooked problem in the swimming pool industry. Despite clear recommendations from safety experts and organizations such as the American Lifeguard Association (ALA), far too many pools continue to use lifeguard stands that fail to meet even the most basic visibility and safety standards.

Consumer Reports first highlighted the issue in 2017, citing the ALA’s guidance that “the lifeguard chair should be six to eight feet in height to give a better overall view of the area the guard is covering.” This recommendation wasn’t arbitrary — it was based on scientific evidence demonstrating that glare, refraction, and water movement can severely limit a lifeguard’s ability to detect a struggling swimmer from a low vantage point. Yet, nearly a decade later, countless community, hotel, and apartment pools still rely on substandard lifeguard stations that compromise safety every single day.

At the core of the problem is complacency. Many facility operators either assume that the presence of a lifeguard alone ensures safety or that an elevated stand is merely a matter of convenience. In reality, the difference between a properly elevated six-foot stand and a two-foot deck chair can be the difference between life and death. As aquatic safety expert Maria Bella demonstrated through underwater testing, even slight changes in chair height can drastically alter a guard’s line of sight and response time. From a low angle, glare obscures submerged swimmers; from a higher angle, those same swimmers are clearly visible.

The U.S. Consumer Product Safety Commission’s Pool Safely campaign continues to emphasize that drowning prevention relies on multiple layers of protection. However, when the most fundamental layer — the lifeguard’s ability to see — is compromised by poor equipment, no amount of training or supervision can compensate. The issue persists largely because enforcement is fragmented. Health departments often inspect water quality and signage but rarely verify the height or positioning of lifeguard chairs, leaving safety standards to be interpreted loosely by facility management.

This negligence is unacceptable. Pool operators must be reminded that they have a duty of care under both civil liability and public safety law. If a lifeguard’s vision is obstructed by design flaws or glare due to an inadequate chair, the facility can and should be held responsible for any resulting incident. Management cannot claim ignorance when safety guidance has been publicly available and scientifically validated for years.

The message to pool managers and operators is simple: if your pool’s lifeguard chair is substandard, it must be brought to management’s attention immediately. Staff should not hesitate to raise concerns, and supervisors should take them seriously. A small investment in a properly elevated and well-placed chair is insignificant compared to the potential cost — human or financial — of a drowning tragedy that could have been prevented.

Ultimately, public and private facilities alike must adopt a proactive approach to safety rather than a reactive one. The American Lifeguard Association’s recommendations should not be viewed as optional advice, but as minimum industry standards. Pools that ignore these warnings not only endanger their patrons but also undermine public confidence in aquatic safety programs nationwide.

Until stronger oversight and accountability mechanisms are enforced, this issue will continue to plague the pool industry. Lifeguards deserve the right tools to do their job effectively — and the public deserves the assurance that when they or their children step into a pool, every possible precaution has been taken to keep them safe.