Aug 27, 2021
Vicky Cullen, Blue Wren on Teacup panpastel and soft pastels on pastelmat
seen from Uzbekistan
seen from Malaysia
seen from United States
seen from United States
seen from T1
seen from Russia
seen from Malaysia
seen from United States
seen from Morocco
seen from Brazil
seen from United States
seen from Brazil
seen from China
seen from United States
seen from Malaysia
seen from United States
seen from Saudi Arabia
seen from United States
seen from Malaysia
seen from United States
Vicky Cullen, Blue Wren on Teacup panpastel and soft pastels on pastelmat
User Mapping
I had a great session today with Vicky Cullen of uMotif and UCL Decide.
I've been working with Vicky for some time, and she's ironed out a really useful process of user mapping which I would recommend to any fledgling startup.
It's easy to assume you understand exactly how your product will be used, but often, the most popular use cases aren't the ones you intended.
Similar to surveys, Vicky had me drawing out the user's journey myself, rather than interjecting or influencing any of my assumptions. Once we'd completed the user journey, we went back through to identify key trigger points and scenarios at which consumers might open up Mappsto.re.
Next was an exercise in critical thought - how do they currently 'hack' to fulfill the functionality that Mappsto.re will offer. Is what I'm offering going to be that much better than their current process?
Overall, the takeaways were that this application is for inquiry and exploration, as opposed to being necessarily triggered by one use case.