#vicreative

[visualinkcreative-blog]

 Recent Project with Philips / VI Animated Video

By Kevin Woodson

We’ve finally moved our creative team from behind the curtain to the forefront of the business, with our animated videos now showcased on public sites, and used in major external presentations.

We’ve kept you updated as we've continually upping our game on messaging, moving from maps to animation, and creating complex animation + live videos for internal corporate communication. Along the way, we’ve had several opportunities to make animations that have had external audiences as well as internal ones, but our latest project with Philips Healthcare is truly breakthrough.

We’ve been able to reach this point because Visual Ink continues to combine our talents to create the best outcomes. Up front, we strategize with clients, analyze background material, and create solid scripts that set Branded animations in motion. You may have wondered where are the Visual Ink cartoons of the past. The Visual Ink studio has become diverse, and we are experts in working with our customers, and with their branding departments, to create a branded look and feel that is engaging, informative, and aren’t cliche. Operationally, we’re committed to continuing our business as a boutique, working with our clients, their budgets, and deadlines.

[visualinkcreative-blog]

Animation and Storyboards from VI Creative

by Kevin Woodson

Two new approaches we’ve mastered in the past year are animations and storyboarding. Whether they appear on YouTube or your homepage, or are linked to internal communications, animated messaging is becoming an increasingly powerful way to communicate important messages. Animations have the power to grab your audience and deliver a complete presentation without maxing out attention spans. Our animations tell the stories of company visions, contextualize major change initiatives, and help close sales with key customers. Storyboards are quicker and more editable than animations, but deliver similarly ‘alive’ messages. A sequence of illustrations is simpler to produce than maps, it automatically lends itself to basic forms of animation, and it is easy to change and modify for different audiences. When developing storyboards, teams explore a number of different ideas because they have the luxury to prototype different approaches fast and cheap. When complete, storyboards are easy to animate and roll out. We’ve created storyboards to describe customer segments, product lifecycles, and company-wide initiatives, as well as more traditional process steps. Storyboards are standardized enough for everybody to understand, but flexible enough to meet your specific needs.