Worldwide we are challenged to our cores with the polarizing forces that blur the simple truth that we are all humans. At VIDA, we find ourselves incapable of simply sitting around and watching.
We are dedicated to creating beauty every step of the way. This includes our communities of artists, factory workers, and shoppers. In a world focused on segmenting us by our differences rather than accepting us for our individuality, we want to invite our global community of artists and creatives to spark hope, love and change. As the great Salvador Dali said, "A true artist is not one who is inspired, but one who inspires others."
This isn’t about politics, race, nationality, class, education level; it isn’t even about whether you are a cat or a dog person. This is about the undeniable thread of life that connects us all.
We believe art allows us to transcend our outward differences by sparking thought and curiosity. It provides beauty through the best and the worst of experiences. It implores us to challenge the status quo. Art gives us the courage and freedom to live, feel, breathe within our authentic selves. But most importantly, art sparks conversations.
These are the conversations we need to have. No anger or judgement, just curiosity, empathy, and love. It doesn’t mean you need to conform to your neighbors’ ideas or feelings, it just means you can accept them as their beliefs and appreciate their validity.
Every side has a story and a truth. Nothing in this world is as simple as a yes or a no. And that is what makes life beautiful. That is how we learn, discover, and create each day. We need to remember our commonalities and love our differences. Because in the end, that is “our” truth. And as one of our VIDA artists, Lauren Rader, says, “truth is beautiful.”
This isn't only for professional artists. Everyone has a truth to share. Everyone is different. Everyone sees the world differently. Let's focus on celebrating our truths and our differences to start the conversation. Together, through art, let's remind ourselves of the beauty all around us, especially in our individuality, and begin to lessen the divide among us. To focus on understanding and acceptance. Together, let’s #makeartmakechange.
To see how we have started spreading hope and awareness visit our Voices page at: shopvida.com/voices
- Maggie Kovacs // VIDA & Co.
