The Magic Beach Motel dates back to 1951.
In 2010, it was damaged by a fire and closed until 2012. When it reopened, it was fully restored to its original art deco glory — complete with pink flamingos, neon lights, a massive clock and the iconic Magic Beach Motel sign. A business beloved by locals and visitors alike.
So in December 2021, the Vilano Beach community and motel enthusiast were shocked to learn that the Magic Beach was at risk of demolition. A developer called Key International had planned to replace it with a much larger hotel, restaurant, and retail center.
After a public outcry, the St. Johns County commissioners stepped in and denied the development plans, stating that the motel was culturally significant.
In 2022, the motel was sold to new owners — a boutique hotel management company — who said that they have no plans at this time to change the iconic vintage motel, aside from some general repairs and renovations. For a minute, I really thought it would be added to my list of dead motels — but thankfully, it can be featured as a motel revival instead.
