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Best Search Engine Optimisation Practices for 2015

Back in 2014, a lot more was people started using their smartphones to access the Internet. Most companies have since caught on this trend and use this knowledge to their advantage. 2015 will see this trend continue, and as such, it is paramount that companies should find ways to speed up the browsing experience for mobile users. It simply won’t do to have a discrepancy between a desktop-oriented site and a mobile-oriented site, with the latter being a bit slow to load on smartphones.

It also helps to focus more on content quality, as the market over the past year has become more discerning as to what they see on search engine results pages. The ability to generate high-quality content that is relevant to your specific industry and your product or service ensures that you get exposure in the right markets. Abiding by such practices ensures your sites will be alive and kicking in the coming year.

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Features Customers Look for in Restaurant Apps

Reservations

Whenever customers use your app, they want you to satisfy an immediate purchasing impulse. This is especially true if you are a popular restaurant in the area. Help your customers gain instant access by offering an app that allows them to directly make reservations. Remember: the easier it is for customers to make reservations, the less time they spend looking at competitors.

Full Menu

According to research, 70% of consumers believe it’s important that a restaurant be able to display its entire menu on a mobile device. Make sure that your app has a legible menu, complete with price and description.

Remote Ordering and Delivery

There will be times when customers simply do not have the time to sit down and enjoy a meal in your establishment. Don’t let that interfere with your ability to provide your customers with excellent service. Consider building a feature on your app that allows customers to order and pay for a meal, which is then delivered right to their doorstep.

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Three Simple SEO Tricks

Front-Load your Keyword

Adding relevant keywords to article titles is standard optimisation protocol, but be sure to place the keyword at the beginning. As you might notice, Google sometimes truncates titles in the search engine results pages (especially longer ones), and if your keyword appears at the end, it might just end up being cut from view.

Join Google+

Google+ may have failed to become a Facebook killer, but it still offers tremendous SEO value. That’s because Google+ members have their pictures displayed next to the articles they write (provided they link their website to this social media platform). Users are more likely to click on search results that show the author’s picture since it adds greater credibility.

Double Down on Content

In today’s SEO landscape, content is king. If you’re going to write blog posts or articles, make sure they are actually useful to your target market. In other words, don’t use content just to hawk your product or service; rather offer content that truly offers value to readers. 

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Attract Attention with Your Company’s iPhone Apps

Develop a Marketable App. If you want recognition, release something that is worth being recognized. Develop something useful that meets someone’s needs and you’re already one step there. You also need to ensure that it is working properly and is free of bugs.

Have a Press kit. For people to download your app, they need to know it’s there. Have a complete description of your app and what it can do along with a press kit. A press kit involves a logo, an app icon, some screenshots, a video, and a microsite – this kit gives people a complete idea of your app and what it can do – which will definitely attract your target demographic.

Build Hype. You want people to anticipate the release of your app. Have a target release date and build up to it with teasers and promos. Once people get excited about your app, they can spread word about it naturally.

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How does Social Media affect SEO?

Social Shares

Link building is an integral part of effective SEO. With the rise of social networks that promote quick and easy page sharing systems among its users, it’s only sensible that they also become one of the most reliable platforms of link building for the purpose of SEO. While internal and external website links are still valued by search engines, social media has taken this to the next level.

Citations

Thanks to a principle Google calls co-citation, businesses don’t have to use hyperlinks to generate an improvement in search engine results and in turn, in web traffic. In fact, some people believe that the simple fact of getting mentioned in a blog post or social media status can already earn your brand a boost in search engine results pages (SERPs).

Indexing

The more shares your page has on social media, the quicker it will be for search engines to index it and rank it into their SERPs. As a matter of fact, a site or page that has been extensively tweeted can cut indexing time by as much as 50%.

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How Mobile Apps Enrich Market Relationships

Mobile apps enable businesses to better relate with their target market, especially with the increasing engagement of consumers in social networking sites. Businesses are discovering that traditional advertising won’t cut it anymore in today’s digital landscape; you need to connect with your customers through entertaining, meaningful content, as well as constant, relevant updates. A visually appealing app that also offers great benefits is a good way to receive and cultivate customer loyalty, and this can also encourage them to share the app with their family and friends, thus giving you more organic promotion mileage.

With so many things vying for consumer attention, businesses need to keep abreast with the latest digital and social trends. Developing a great app will help you leap ahead of your competitors. After all, your customers can now take your business everywhere they go, right in their very own pockets.

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Responsive Design: Web Design’s New Focus

With the ever-increasing number of smartphone users, a new trend in web design has also emerged: the concept of responsive design. Websites are now being designed or revamped for easy access by users through mobile devices.

Responsive design is having a website constructed in such a way that the entire page’s content and structure retain the same level of accessibility and user-friendliness regardless of the device used. For example, if you view a website on a desktop computer, you will see the full content normally. But if you use a smartphone to visit the same website, the site will be strategically shrunk to fit the device’s screen without losing any vital content such as links or images.

This new trend in web design has proven so popular that Google recommended websites to adapt this design philosophy. Google prefers responsive design because it makes it easier for search engines to gather information about the website. This kind of design also provides a better user experience, since if your website is too wide and full of text, users tend to not bother sticking around.

Optimising your website design to become responsive can help attract new customers from the tech-savvy demographic for your business. Competent web designers can do the work for you; all you have to do is plan your website’s motif and decide which parts of your website should be given emphasis in the mobile interface.

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Think Carefully when Creating Your Own iPhone App

Creating an iPhone app for your business may be chic these days, but it is actually a decision you must take very seriously. App development takes a considerable amount of time and money, and you wouldn’t want your investments to go to waste. This is why it’s important for you to take these factors into account before you build a mobile app in the first place, regardless if it’s intended for iOS, Android, or any other platform.

Your audience deserves close inspection because it will determine the features, user interface (UI) design, and overall theme of your mobile app. For example, if you’re creating an app for teens, it needs to be vibrant, user-friendly, and preferably accessible through social networking sites like Facebook.

Your app’s design, on the other hand, needs to be discreet, regardless of your target demographic. This is mainly because mobile devices have much smaller screens, meaning they can render large, flashy graphics easily unlike laptops or PCs. If you’re asked for input regarding the icons, font styles, and colour combinations for your app’s visual design, keep them as simple as possible.

Don’t forget that you also need to promote your app. While digital distribution platforms like iTunes can notify people of new app releases, you also need to do your part in spreading the word. Mention your new iPhone app in your website, your customer promos, and news feeds as often as you can.