The intelligent virtual assistant market size was valued at $ 3,442 billion in 2019, and is projected to reach $ 44,255 million by 2027, growing at a CAGR of 37.7% from 2020 to 2027. Increase in demand for effective customer engagement by enterprises would lead to higher adoption of IVA solutions in these verticals in the near future. Currently, the intelligent virtual assistant market is majorly driven by the BFSI industry vertical, owing to its higher adoption and increasing IT investment. However, automotive & healthcare are the most lucrative vertical segments and are likely to maintain this trend during the forecast period.