Discover Top Posts Tagged with #vision week

Vision Week Day Three, Nature, Fear

I don’t know about you, but if I was able to fly, I would definitely fly up as far as I wanted while it was raining just to experience it. This could of course, go wrong very quickly

#the vision #vision #visionweek #vision week #vision aprreciation week #art

Yeah I know I’m a day late but I’m working on day two right now!

This is day 1 of vision week, discovery/reflection

#the vision #vision #vision week #visionweek #vision appreciation week

Day Two of Vision Week, humanity

What’s more human that getting a song stuck in your head and not realizing you’re humming it?

I’m doing these next two ones super fast so I get caught up

#the vision #vision #visionweek #vision week #vision appreciation week

Vision Appreciation Week, Day Four: Music

#the vision #vision #vision week #visionweek #vision appreciation week

Screenage life: What looking at screens all day is doing to your eyes

#vision week #warby parker #health #computer vision syndrome #screens #screenager #eyes

비전 위크 때의 영상이 학교 공식 채널에 오픈!!

(천계성의 모습도 휙~ 등장합니다;; ㅎㅎ)

David Erixon 이분은 하이퍼아이랜드의 공동 창립자이자,

Vodafone의 글로벌 마케팅 디렉터이기도 하셨던 분

다시 보니 저때의 기억들이 새삼 낯설게 느껴짐 …

그만큼 시간이 빨리가고 있다는 증거이겠지…

#Hyper Island #David Erixon #Vision Week

Vision Week

David Erixon / - Global Director, Brand Strategy & Manifestation at Vodafone - Entrepreneur

Biz =

solution for creating value (+wealth)

people voluntarily contribute time, risk, resources

Biz are the fastest way to stimulate innovation, value creation

Customers

75% of products as undifferentiated commodities.

65% customer believe they are bombard with too much ad

Customer Loyalty is dead (lose half customers in 5 years, half employees in 4, half investors in less than 1)

Difference / Relevance (두개의 축) -Toilet Tissue vs IPhone

Price is what you pay, Value is what you get - Warren Buffet

A big disconnect between what consumers want and what companies are doing (short term, price, efficiency-focused approach)

The biggest potential opportunities = Consumers's intangible desires (for more time, space, and energy, greater sense of well-being and better information) ==> What the consumer may value most

What the customer buys and considers "value" is not the product/service(input), but the result it generates (get out - output)

Customers respond holistically to value, they don't care what department you belong to, who owns what asset or technology or who reports to whom - it's the unified experience they value

Customer Lock On -

Every interaction, the relationship gets stronger and stronger Personalization means becoming indispensable to customers

One Unified Offering

Branded integrated Experience Shape a new market space Personalization Shape expectations

The new Value Chain : Product --> Customer Focus

Create verbs, not nouns Doing things with and for customers that change the values in the market

#Hyper Island #Kei chun #Vision Week #천계성