#vision-statement

[thepersonalwords]

Consumers care less about your brand’s vision statement, they want value delivered

Bernard Kelvin Clive

[elizabethsdvc2blog-blog]

Revised Vision and Mission Statements

Vision Statement

We envision a world where all people are conscious of the food they eat and choose to prepare more nutritional meals at home.

Mission Statement

Our mission is to provide everyone with resources that make preparing food at home a more viable option.

(10-27-14)

[elizabethsdvc2blog-blog]

Notes/First Drafts of Mission and Vision Statements

Notes:

Vision Statement

Defines what a company hopes to achieve over time

Guides what company is focused on achieving in next 5-10 years

Long-term goal, north star

Succinct, inspirational

A company’s “direction for where it’s going”

Future state

Mission Statement

Defines the present state or purpose of the organization

Answers: WHAT is does, WHO it does it for, and HOW it does what it does

Written for a shorter timeframe (1-3 years)

May be refined based on changing economic realities or consumer responses

A company’s “reason for existing”

Current state 

Both

Align people, processes, products, and services toward a successful future

Should ideally be 1-2 sentences long

Should be easy enough to say/memorize so that any employee can repeat them

  Source:

Evans, Jennell. "Vision and Mission - What's the Difference and Why Does It Matter?" Psychology Today Magazine. Sussex Publishers, LLC, 24 Apr. 2010. Web. 19 Oct. 2014. <http://www.psychologytoday.com/blog/smartwork/201004/vision-and-mission-whats-the-difference-and-why-does-it-matter>.

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  My Vision Statement

We envision a world where people are conscious of the food they eat. We aim to help them in preparing more meals at home, instead of turning to fast food or highly processed food.

  My Mission Statement

Our website allows users to find recipes tailored to meet their individual needs.

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(10-20-14)