Visiting Lecturer : Courtauld - Curating An Exhibition
Niche place to study - a university and gallery
MA Curating the Art Museum - practical hands-on course
Exhibition Project
Responding to the National Register for births Marriages and Deaths
No physical exhibition due to covid
Came up with a website
Detailed off
Intro to a webpage - teaser trailer exploring themes
Rest of page - an intro, explanation of brief
Then Actual Layout of the exhibition
Three rooms divided by themes
Menu Bar - about, exhibition, artists, events, catalogs(downloadable PDF), blog, visitor book
Visual Diaries, Family Albums, and Community Portraits & Traces of Loss
Interesting layout
Summary pinned to the page
Scroll down style
See person interact with the work
Hung up work in an exhibition space and photographed it as well as photographing it archivally
Audio Pieces about works
High Res Images to be able to zoom in
Process of an online exhibition & Tips
Website development - everything mechanically worked together, the result of digital format
Create a tight timeline - create a document with everything written down, clear idea
Think about how you are maintaining the scale of the artwork - how do you achieve what it would feel like in an actual exhibition
Have some interactivity through an events program
So easy for work to feel flat - tried to use interpretation around it to slow visitor down to really look at the artwork and stay on page - audio content and artists interviews within the catalog
Curators talking about work/visual interpretation, outsider responses/own experiences, sound art, audio transcription, and image description
Audio connected the audience to artwork
Marketing
Who is your audience, communication objectives - marketing strategy
Create a buzz around artist work
Social media, press, newsletters, collaborating
Instagram account - ads, graphic design for visual identity (cohesive visual identity), catalogues, posters
Instagram, Twitter, Facebook ( not so relevant for the age group but important to keep in mind), TikTok??
Press - collated a list of the press to send it all too - the guardian, art magazines
Sponsorship









