#visitor research

[museum-education]

Articulating Cultural Values

What I’m quite curious in knowing is if your museum undertakes these types of activities for itself —visitor profiles and motivation surveying, etc. If so, in what department does this work sit in — education, marketing, other?

[sofiajournal2-blog]

Week 5: NMM: Audiences

Structure of the session: ►Introduction ►Talk - Gail Symington - Head of Exhibitions ►Talk - Stephanie Stroh - Theatricality and Embodiment in Post Museum Practice ►Participation Observation ► self directed research in the museum __________________________

 ►Talk - Gail Symington - Head of Exhibitions

• Target audience → 0 -7 years old and their families.  → make the experience enjoyable to have comebacks • A project that can make the experience more enjoyable;

•Master planing → Objectives. Ship + Ocean = Nation • New children gallery; ____________________________

►Talk - Stephanie Stroh - Theatricality and Embodiment in Post Museum Practice

• Maritime museum → visitor research → narrative that capture the museum; story that tells the museum

• Post Museum → modernism museum; as a shire a colonizing space; a market driven industry. • Visitor and experience → post museum → as a experience; Performance of the sea. • Navigation → art of wave → find a way to observation and reaction and experience. 

Museum as a part of the world.  _________________________

►Participation Observation

• Visitor studies → behavior; mapping; counting → audience segmentation; questionnaires (very important to know visitors thinking). 

• non visitor surveys → importance of the research of the non visitor reflexive / critical → behavior