#visual hierachy

[projectoutsmart-blog]

news - visual hierarchy: banner, content, little imagery - heavy text. white space heavy. 4 color scene -red, grey, blue, black (and white)

[lona-roberts-blog]

Visual Hierarchy

One important question that should be mentioned on a day to day basis; “How well does your design communicate?”

In Visual Communication, communicating your work with an audience is highly important. For Example; This is a Vogue Cover magazine, from the minute I saw this, I immediately looked at the actress on the cover, however I asked beside me, and her first target was the “Kate Hudson” and the “50” on either side. I immediately thought, does colour and font target different people. Yes. Although my first glimpse was different to another, doesn’t mean that the magazine is wrong. The communication on the cover is high, as the designer must of thought of the typography.  

 The message is also important on the cover, as Vogue does want to sell the magazine. This coming back to the text. Must be; Targeted to a specific audience, inviting, wanting it to sell. What the company have done, is throw messages over the  cover,  “10 Best Dresses Women Of The Year”, “50 ways to brighten your look”. From reading into the cover, I see that it’s targeted to women, middle aged or for the younger generation/ who’s particularly interested in fashion.

Comparing to another cover, on the right side. This is a book cover. Immediately I ignore the piece of illustration and looked into the text. Bold, colourful, jumps off the page, “Am I Boring My Dog”, and humours.

Not like the first, I saw the photograph and now the text. yet the magazine is familiar, I did not see the title first. Vogue is a wide market, and yet I ignored it.

 Wherever you see, on a photograph? On a poster? Magazine? Book? There always something that stands out. For Example; In this photograph that I took a while ago, I found when I saw It first I would see the DJ, but no, I saw the blazing blue and green light in the background.

 These are the key points;

Colour

Typography

Images

 But must be looked at into detail, I must explore the following areas;

Lines

Weight

Scale

Composition

Structure

Grids

Grouping

Movement and Sound

Legibility

Definition of Legibility: Is as well known as “readability”, “visibility”.

“What makes a Visual Communication Legible?”

 On the right, I show a text of different font and size. Having the perfect size of text is very important, for instance. Text can change the world for the particular product, this can be from a chocolate bar to a known city in the entire world.

Creator Milton Glaser, made a very known logo, that everyone is familiar with, as the same logo has been used since the 1970s.

As for the Mars Bar is as well known in the world, as it has been invented with the same text since the 1932.

This proves that having the correct text by ensuring that the text is legible, that particular text could be known around the world.