TYPE AS IMAGE. THE IMPACT OF VISUAL LETTERS/WORDS
‘A picture speaks a thousand words...’
I strongly agree with the sentence above, and it is one of the reasons why I am so passionate about graphic design and photography.
I believe they are a strong tool to reach out to the most inner parts of humans through the emotions.
As humans we are strongly affected by what we see more than we even realise and this gives us a kind of power as visual communicators to communicate, to influence, to inform and get across messages, stories and much more.
Typography is an interesting way in which we can visually speak to our audiences, each typeface communicates something, each font gives more detail about what we are communicating, the way in which we place each letter, how we picture each letter, how we can make each letter visually represent the word or how the word can visually help the sentence, these are all questions that from now on I will try to apply to each typographic task so that I can rightly communicate to my audience.
This reminds me of the activity we did in the first module where we were given some letters and we had to write them based on their meaning. Here are some examples of my work: