#typeasimage

[simikaurblog]

Type as image lecture

Here are my notes from the lecture: 

noun: Typography - style and appearance of printed matter, and the art of arranging type. 

noun: Lettering - the act, art, or technique of inscribing letters on to something. 

Herb Lubalin - is an American graphic designer, 50s / 60s, avant garde, logo design magazine, playful type, best known for his stark, bold layout, word pictures or conceptual typography. 

Craig Ward - is an British born designer, words are pictures, uses materials to add another layer of meaning to his typographic creations e.g. bacteria on the letters.

Alison Carmicheal - is an London based artist known for hand - crafted typography, fancy type, cadburys advert, using cream and chocolate to write with. 

Ji Lee - video on moving type, I really like this artist because it was entertaining. Has a book called ‘words as image’. 

Paula Scher - I have researched this artist before and I really like her work. There is a show about her on Netflix and she talks about her company and her work. 

Sarah Hyndman - talks, books ‘Fonts form a kind of language of their own, and we are all unconsciously fluent in it’. Hyndman uses the psychology of type and how typefaces affect us subconsciously. 

What did I learn from this lecture? 

I have learnt the meaning of typography and lettering. 

Understood that typography can have a powerful impact on the viewer and can become an image. 

How artist use different mediums and even science to create typography. 

I liked this lecture because I am interested in typography and it made me think how I can use typography in a different way. The most interesting thing in the lecture was the work of Craig Ward. 

I haven’t seen anything like this before and I like how the artist has used science and art together. This is really smart! 

Second half of the lecture

The second half of the lecture  was hard to follow and there was a lot of new terminology that I didn’t understand. BUT, what I did gather from the talk was that sometimes text is needed along with a image so that the viewer can understand what is going on. 

[simikaurblog]

[simikaurblog]

Development of ideas - scan (edited)

I used Photoshop to digitally manipulate the scans I did.

Here are the results:

This is my favourite design that was created using the scanner. At first I never liked it, but once I slighted manipulated it on Photoshop I saw the beauty within technological error. This was created by me on the scanner, however was created by my scanner messing up and me shifting the paper fast. 

This is another glitch design. There is no typography but I wanted to get examples of designs that focus on movement, colour, distortion, form and pattern. 

If there was more time in my project I would continue to manipulate images like this, but using hand rendered techniques. The beauty of this technique is that you do not know what you are expecting and sometimes good designs come out of error. 

This design is apart of a scan I did. I went back and improved the design by cropping out the rest of the drawing. I then enhanced the levels of the design and colour. I wanted the design to feel neon and a little chaotic to the eye. 

I got rid of the colours the scanner creating within the type. I felt that it distracted the design and wanted by viewer to read the words and the meaning of the colour black. Black is a mysterious color associated with fear and the unknown. It has a negative connotation and fits into the meaning of my work.

I have added texture and enhanced certain parts of the design. I feel that this consumers when you look at it because of the blackness around it. 

I really enjoyed scanning and manipulating these designs. I have learnt how you can turn images to suit what you want and I should wait and see if something can be ‘saved’. I felt that these scans wouldn’t help me or they were not good enough to use, however I have now changed my mind. 

[margipatel17]

Shaping words to sound like music. Inspired by music and sound, this design turns typography into a visual form. The poster format highlights the idea clearly and boldly.

[tishangigoyal]

Assignment = Type as image

[lucydraggrad601]

This is one of my illstration i may mix it up a bit. But its a type as a image. I love this piece. Its meant to show as still life with pistically saying still life. 

[abigailarthurbcu-blog]

TYPE AS IMAGE. THE IMPACT OF VISUAL LETTERS/WORDS

‘A picture speaks a thousand words...’ 

I strongly agree with the sentence above, and it is one of the reasons why I am so passionate about graphic design and photography.

I believe they are a strong tool to reach out to the most inner parts of humans through the emotions.

As humans we are strongly affected by what we see more than we even realise and this gives us a kind of power as visual communicators to communicate, to influence, to inform and get across messages, stories and much more. 

Typography is an interesting way in which we can visually speak to our audiences, each typeface communicates something, each font gives more detail about what we are communicating, the way in which we place each letter, how we picture each letter, how we can make each letter visually represent the word or how the word can visually help the sentence, these are all questions that from now on I will try to apply to each typographic task so that I can rightly communicate to my audience.

This reminds me of the activity we did in the first module where we were given some letters and we had to write them based on their meaning. Here are some examples of my work:

[sticksangel-blog]

- ‘E’ for ‘eccentric’.