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vogue us / jan 1 1994

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Women’s fashion in the 1940 ties comes in two separate parts; first part from 1940-1946 and second from 1947-1949. Second world war events and military uniforms had a big impact and influenced fashion in a great manner. During this time a huge percentage of the budgets were spent on war missions and gear for the military industry. These demands left the fashion industry with little to no material for production. In the UK as well as in the USA arrived restriction of amount of fabric that could be used in the production of the clothing. This limitation gave rise to modest designs but they were well cut, well proportioned and very stylish. The new creativity and the experience gained in the fast mass-production of military uniforms led to more practical and better-mechanized techniques of large-scale clothing production. Despite hard times during the Second World War, fashion defied all circumstances and survived as the industry. Vogue USA worked with a full power and had a significant impact on popular fashion and on the historical events. Fashion and Vogue magazine was the power of the free world and still is today……