#voterregistrationtechnology

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Business Model Canvas

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Implementation

This week’s focus was how to create the business model canvas to think through the concepts needed to be able to adequately plan for and pitch an idea for a product or service.  For our focus on improving voter registration with a secure digital solution, we broke our business model canvas into sections for each of us to do initial framework entries over the week.  We later met on Zoom to review each section, some of which sparked additional light-bulb moments that gave way to increased customer segments, additional revenue stream options by working with university, union, and corporate election boards, and ways to gain initial build capital via the 2018 Helping Americans Vote Act (HAVA) which provides grant funding to improve access and voting security.  We spoke about what we believed the various channels  would be for our voter registration technology and how we could get, keep, and grow our customer segments based on these channels (as well as what we would own and what we could use partners for indirect).  Finally, we rounded back to the value propositions section as a team to review the pain points of the most recent elections to confirm what our technology would solve.  Putting this information together on a single sheet allowed us to see how one section affects another and how each section interrelates (e.g. expanding in the customer segments may mean more revenue streams, key partnerships may reduce costs or provide partners for indirect channels, etc.).  

To gain interest in our technology, we would focus on the value propositions, how we would gain traction with customers (getting them, keeping them, and acquiring more).  Based on the 2016 and 2018 elections, we would focus our pitch on how our technology will alleviate the concerns that made voter registration unreliable or susceptible to corruption.  Since funding is always a concern for potential investors, we would show the available funds through the HAVA that each state has been allotted (which would reduce total cost if states paid into the implementation of the technology).  Furthermore, we would appeal to our investors by showing them the number of new voters we could impact every year and overall improve the perception of the voter registration process through standardization.