In the name of Virtual Reality (VR), a lot has been said and promised by various vendors creating an impression that anything is possible with the mere adoption of this new technology. The suggestion to adopt VR as an aid to marketers in their marketing activities assumes that adopting VR will require no tweaking in …
Before adopting VR as a solution, marketers should ideally take a step back and go over the grounds that need to be covered before they actually start using it to reap its benefits.














