Vintage Italian Liqueur Bar Poster, Walter Del Frate 1960
Vintage Italian Liqueur Bar Poster by Walter Del Frate, 1960 This 1960 advertising poster was created by Walter Del Frate for Amaretto ILVA, one of the producers of the famous almond liqueur from Saronno — a small Lombard town that has given its name to one of Italy's most beloved liqueurs worldwide. Saronno's connection to amaretto stretches back centuries, with local legend tracing it to the Renaissance, and by the mid-20th century the town's amaretto producers had become globally recognised ambassadors for Italian liqueur. The 1960s were a vibrant period for Italian advertising, as the country's post war consumer boom brought a new confidence and visual energy to commercial art — bright colours, dynamic compositions and a sense of modern sophistication. Walter Del Frate worked within this lively mid-century Italian advertising tradition, creating imagery for Amaretto ILVA that conveyed both the warmth and indulgence of the liqueur and the stylish, cosmopolitan image that Italian brands were keen to project to the wider world during this golden period of "Made in Italy." Digitally restored by an artist (wear removed, colours refreshed, vintage character retained). Copyright: Personal use only — no resale or redistribution. Download includes 5 high-resolution JPEG files: 4×5 (up to 40×50cm) · 3×4 (up to 18×24″) · 2×3 (up to 24×36″) · International (A5–A1, 50×70cm) · 11×14″ Your personal download link expires after 14 days and is limited to 3 uses so your files stay safe and exclusively yours. If anything goes wrong or you need a little extra time, just drop us a message and we'll sort it out straight away.