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Virgil Abloh x Braun "Functional Art" (2021)

Marking 100 years since the German company was first founded, and celebrating a century of changing the landscape of design and bringing Bauhaus art and German functionality to the world, Braun teamed up with designer, entrepreneur, and DJ Virgil Abloh to reinvent one of its classic products.

The product in question is the 1965 Wandanlage (last Image), a hi-fi audio wall unit that Abloh sought to update, turning it into ‘functional art’ that reflected Braun’s design values along with Abloh’s eclectic cultural and musical references from the past 100 years.

In its 2021 edition, the new Wandanlage sports a beautiful chrome design that unites Braun’s love of the material (as seen in its 1960 SM3 shaver and 1961 T1 toaster) with Abloh’s hat tip to the glitz and the shimmer of chrome accents often associated with hip-hop culture through the later years.

The design still reflects Braun’s ‘less is more’ philosophy, while the company also ensures that the original hi-fi audio remains the hero of the collaboration – and the technology still functions today as it did back in 1965.