#warc100

[plannatical]

CATCH OF THE DAY #67 And here we go with the third impactful idea developed in Australia which made it to the Warc 100′s top 20. It’s a campaign created by Clemenger BBDO and it’s called ‘How to Drink Properly’. AGAIN, GREAT STUFF FROM DOWN UNDER.

[plannatical]

CATCH OF THE DAY #66

According to the Warc 100 list which evaluates and finally awards the most effective campaigns globally, this is the second piece of work born in Australia which made it to the top 20.

It’s Leo Burnett’s #SPCSunday.

GREAT STUFF FROM DOWN UNDER.

[plannatical]

CATCH OF THE DAY #65 Yesterday, I shared again Saatchi’s Penny The Pirate as the winner of War 100. So, what’s behind this competition? The Warc 100 is an annual ranking of the world's 100 best marketing campaigns and companies, based on their performance in effectiveness and strategy competitions. It focuses on marketing that makes a difference, driving business performance or changing consumer behaviour. It is a benchmark for commercial creativity, allowing brands and agencies to compare their performance with their peers. And it is a showcase for the world's smartest strategies, and the people and organisations behind them. The rankings are based on the winners of effectiveness and strategy awards from around the world. So, the Warc 100 really seems to be a strategists’ award show. It’s our Cannes, guys. MEASURING SMART STRATEGIES.