Business card for Denver, CO record store Wax Trax Records, acquired sometime in the mid-1990s.
If you are familiar with the Wax Trax! record label or Chicago store by the same name, this spare, no-nonsense business card might cause you to scratch your head. Yes, the two stores are related. I learned this a few years back when I watched Industrial Accident: The Story of Wax Trax! Records, an excellent documentary on their evolution from small Denver record store to hugely influential record label and Chicago store.
Even as the Wax Trax! founders picked up and moved to Chicago in 1978 to build their industrial empire, the Denver store kept chugging under two new owners. And so I came to acquire this business card sometime in the mid-nineties, almost certainly at a WFMU Record Fair, as I’ve never been to Denver. Though if I ever do visit, I’d want to stop by their store, still standing and stocking independent releases new and used.
