World Consumer Rights Day (WCRD) was started in 1983 and is an awareness day which is observed on March 15. It is celebrated annually to instigate action among citizens for the international consumer movement. Everyone is a consumer, and World Consumer Rights Day gives a platform for all to voice any difficulties they face. It ensures that their rights are respected and protected over injustice done in the market. #ConsumersInternational (CI), which was founded in 1960 organises #WCRD. It is the only independent and authoritative global voice for consumers and has over 220 member organisations in 115 countries around the world. Every year a theme is chosen for this day, and this year it is ‘Building a #digitalworld consumers can trust’. Previous themes have been very interesting and have included Antibiotics off the menu’ in 2016, ‘Our money, our rights’ in 2010, ‘Consumers and water’ in 2004 and ‘#UnethicalDrugPromotion’ in 2007. In an age where #Facebook, #Instagram and other digital communication platforms dominate everyday life, consumers need to be aware of the impact of online services on them. No doubt, such technologies are brilliantly helping people in every field. However, blind trust can prove detrimental to anyone. Another area to look into is the rapid pace at which any growth happens. Gone are the days when machines like the telephone and #PC took time to reach the masses. Nowadays consumers are ready to grab the next big thing in the digital space. This is probably because invention has become the mother of necessity and not vice-versa. Culled from yourstory.com #wcrd2017 #regrann (at Rumunduru, Rivers, Nigeria)