The extreme measures that the movement takes pale in comparison to the unlawful brutal deaths of black men and women that have taken place for a very long time, predating the technology that enables individuals to capture and then spread globally events and information through digital channels. Yet media reaction to the Toronto Pride March is filled with harsh criticisms, going so far as to call BLM bullies. This sentiment was shared across borders, including an Op-Ed piece in the LA Times by Foreign Policy Initiative Fellow James Kirchick, who goes so far as to associate BLM actions with “right-wing hooligans.” He also criticized the Black Lives Matter decision to pull-out as Grand Marshall of the San Francisco pride march because of a planned increase in Police presence in the shadows of the recent massacre of 49 individuals at a Gay nightclub in Orlando, Florida by a man said to have pledged allegiance with an ideology of terrorism.