#webdesignerdepot.com

[four-fourteen-studios]

Ultimate guide to getting started From webdesignerdepot.com

[four-fourteen-studios]

Freebies!!! 50+ freebies form Webdesignerdepot.com Great resource for Web & Graphic Desingers

[four-fourteen-studios]

Here's a nifty little article from webdesignerdepot.com on the 6 steps to perfecting minimalism in Web design

[getyourasi-on]

Chris Welsby

via: webdesignerdepot

[shornunicorn]

This had me giggling...a lot.

And, of course, now I want to go home and do it to myself.

[i-alcocer]

En el diseño (como en muchas otras cosas de la vida) no hay un solo futuro posibe, sino varios. Va este inspirador artículo para mis colegas diseñadores y/o artistas, sobre todo para los que aún no tienen ni idea de qué es lo que van a estar haciendo dentro de 10 o 15 años... What do you really want to achieve as a web designer?

To answer this question, look back at how you got into the design profession. Go back as far as you wish, into your childhood even, when you first put pen to paper and designed the layout of your bedroom.

What feelings, qualities or desires compelled you to become a web designer? Did you fall into the profession by accident? Did you plan for it immediately following high school? Do you plan to continue as a web designer in the future, or is this just a stepping stone to success in another field? Whether you did it for the money, the creative opportunities, the work-from-home lifestyle, or your dream of designing bigger, better and more famous websites, you’ll find that different aspects of web design hold different futures... http://bit.ly/pTR1wA

[i-alcocer]

Segun este artículo de webdesignerdepot, ya no hay una situación de "convivencia" entre la forma tradicional y la nueva de hacer publicidad. Por "nueva" me refiero por supuesto a todos los medios digitales, que llegaron a cambiar todo el paradigma de comunicación entre una marca y un público. Por vieja, me refiero a todos los medios y canales tadicionales, formatos preestablecidos y unidireccionales, donde no se puede medir casi nada, ni mantener una conexión y un diálogo, ni recibir ninguna retroalimentación, segmentar, crear engagement, lealtad, dar seguimento... nada. Ese tipo de publicidad ya no es sustentable por sí misma desde hace mucho tiempo y esta condenada a morir. Ni modo, sea bueno o malo, la tecnología cambió las cosas para siempre. Se aconsejó por mucho tiempo a la gente dedicada a esto que se subiera a este tren tecnológico. Ahora ya no hay ningún otro tren al que subirse... Advertising as we know it is dead Advertising as we know it (TV commercials, radio, commercials, print, and some web) is no longer going to cut it, especially by itself.

Campaigns are going to have to draw customers into a brand and lifestyle or something greater than just a product or service. I will say, it’s a bit easier for older companies—they’ll get repeat customers just because of their age and reputation, but the newer companies are really going to have to take some time and figure out what makes them new and unique and cater to that small niche so that it can grow.

I remember our first family computer back in the 90s was a Macintosh and folks laughed at us—now, 20 years later, Apple practically rules the technology world and folks laugh at you when you don’t have a Mac. Advertising as a cut-and-dry proposition is dead and gone. Clearly, putting in extra time and effort now is a requirement, much like it was in the early days of advertising... http://bit.ly/qPAXvh

[i-alcocer]

Ahora un poco de Psicología Gestalt aplicado a web, principios de percepción, de agrupamiento y ortas teorías... Strengthening behavioral cues in UX web design with Gestalt principles The field of Gestalt Psychology aims to explain how the mind perceives and organizes visual, auditory and somatosensory stimuli. As web designers and user experience (UX) professionals, you will find the research of Gestalt Psychology to be an invaluable tool as you go about optimizing not only your product’s usability but also its engagement.

Introduced around the 1910s, it is credited to the work of psychologists Max Wertheimer, Kurt Koffka and Wolfgang Köhler. Gestalt, German for “form,” gives us insight into how to orchestrate user experiences by exploring the relationship between a given stimulus and the cognitive response of the user.

By understanding the perceptive organization involved in the cognitive process, we can develop stronger strategies for emotional and behavioral triggers in our user experiences.

Coupling emotional and behavioral triggers in some form of cognitive grouping — whether by proximity, similarity or something else — strengthens the motivation to act on the behavioral cue.

Industry standards aren’t necessarily the most emotionally engaging, as seen in the YouTube embedding comparison above. Learn to curate your experiences, instead of subscribing to a standard.

Gestalt principles can help UX professionals leverage trust to increase sales-based conversions.

http://t.co/9JIwvbr