#webguerillas

[advertisingmakesmehappy]

KPT 'Smile Ball'

KPT, a Swiss health insurance company, partnered with the agency Webguerillas to create a pinball that is controlled by the player's smile. As seen in the video above, the machine uses motion capture technology to track the mouth movements of a player, so that a smirk to either side of the face resulted in the movement of either flipper; a full smile moved both flippers. 

This is a great example of out-of-the-box thinking, with the idea that KPT has the happiest health insurance clients and that less anger equals more smiles.

Read more about this great execution on DigitalBuzzBlog.com here: http://www.digitalbuzzblog.com/kpt-smileball-worlds-first-smile-controlled-pinball-machine/

You can also play an online version of the Smile Ball here, but be warned that the site is in German. Good luck!

All rights about this ad belong to KPT and Webguerillas.de.

[soundsofsocial]

A Pinball Machine That Is Controlled By Smiling 

To promote the “happy health insurance” of Swiss company KPT, the agency Webguerillas created a pinball machine which can be controlled by smiling.  Using a face tracking algorithm, each end of a person’s smile controls the "fingers" on the pinball machine, making this game of pinball a lot more challenging and fun.  This machine toured five cities around Switzerland, but for those who missed out, there is a website that allows you to try this out for yourself. 

[remarkable-ideas]

A smilebal placed in public to remind people that smiling is the best medicine. Cool idea to promote the values of a health insurance company (KTP)

Advertising Agency: webguerillas Zürich, Switzerland

Source: adsoftheworld

[imojoyou]

#webguerillas team gewinnt bronze an #goldbachaward 2013

[imojoyou]

#webguerillas gewinnt bronze am #goldbachaward 2013 - herzliche gratulation

[imojoyou]

my first day at #webguerillas