Push Notification Strategies to Improve Customer Retention Rate
“CUSTOMER RETENTION IS THE SINGLE MOST IMPORTANT THING FOR GROWTH”
Have you ever thought about what difference it could make if you concentrate on customer retention to grow your business? Making that initial conversion is great but nothing can beat customers coming back to your website. Returning customers spend 2 times the amount of new visitors and these loyal users never search for alternatives. Also, customer acquisition costs 5X more than customer retention for the website. But only 18% of businesses concentrate on improving their customer retention rate.If you looking to increase your customer retention then browser push notifications are an effective tool you have in your hands. A customer value is more than their first purchase–a long-term relationship provides more revenue and numerous referrals.
What is Customer Retention
Customer retention is the process of engaging customers and having them in the loop of returning without switching to the competitors. It indicates the user’s trust and experience in your products/services or website. This is an important metric for every marketer should keep an eye on to keep push campaign success numbers high. Retention rate is a cheaper way to cultivate brand loyalty, repurchasing, positive word of mouth, referrals, know your customers and more.
Click on the link to know more: https://www.truepush.com/blog/increase-customer-retention-rate/