Today is the day... that I announce a delay?
What’s up y’all? Okay... I have teased that I was going to launch something today and hinted that it was something to do with a project that I worked on called Project: Vanilla Truth, which is a book based on the site. I had a plan to use today to launch it. So, what happened?
A monkey wrench.
Usually, a monkey wrench used as a metaphor is supposed to be sabotage. But sometimes, it can just be the tool you need and you tripped on it. The monkey wrench I’m talking about is the Shorty Awards.
If you guys have been following me closely, you know that I’m one of the co-creators of a little hashtag called #BlackoutDay and a now 1/2 of the @theblackoutofficial .
And in order to fully understand, a video can explain it:
It’s still “new” but it’s already a recognized honor and there are a few ways to get nominated. We got nominated simply for being active! After all, when you trend on Tumblr all the time on the days you made trended and you influenced all Twitter to trend, it’s not too hard to imagine that you grabbed the attention of people!
The way that this “monkey wrenched” my plans is that it was announced Tuesday, Jan 17. We got an email to say that we’re nominated and of course @marsincharge and I got so excited! And then, I forgot that I had tweets and posts queued up to tease the Kickstarter for the book.
Now, I know it’s possible to promote two things at one time. However, promoting my book while asking people to vote may steal our thunder. We have until Feb 16 to come up with as many votes as we can. My Kickstarter was going to last until Feb 20th if I launched it today. The overlap would make it hard to promote the Blackout, the Shortys, AND the book. And some of you may be thinking “wait, the Blackout is a one-day event. What else do you have to do besides reblogging dates?” Is it? Is it? I’m a team member, there are things in the works that I am NOT at liberty to say and in a few weeks, you WILL understand why I decided to shelf the book for a bit!
This wasn’t an easy decision for me, but the sake of the Blackout, one of my projects that I’m so proud to be a part of, I need to postpone the book. I’m just following the rules of marketing... focus on one big release at a time.
Don’t worry! The book is actually close to done and it will be a real thing! I am going to postpone the campaign until April/May. Yes, we will be promoting another Blackout (June 6th), but I won’t have to be campaigning for votes, shaking virtual hands and saying “awwww” to baby photos. (Actually, I say “awww” to baby photos all the time... so that updated cliche line didn’t make any sense.)
So... while you’re down here... head over to http://shorty.blkout.xyz and vote for us! Oh, and make sure you’re following @thoughtremixer because March 6th Blackoutday posts will be up there (not on What Whites Will Never Know). As far as @whatwhiteswillneverknow , I’ll continue running that blog as I usually run it until the launch of the Kickstarter.
I know... this is a tad disappointing. But I hope you guys understand why I’m doing this!
TL;DR - I was going to launch a book Kickstarter today, but due to a surprised Shorty Awards nomination for #TheBlackout, I decided that it’s best to focus all my energy into getting as many votes as I can. I’m postponing it until April/May, after the hype of the award season is down. Vote for the Blackout by visiting http://shorty.blkout.xyz and follow @thoughtremixer for BlackoutDay posts.













