#whopperdetour

[5thingswearetalkingabout]

Burger King: Whopper Detour 

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Time to head to McDonald’s for that Whopper

Burger King's "Whopper Detour" stunt targets McDonald's customers when they're most in the mood to eat a hamburger. Such "geo-conquesting" campaigns that rely on GPS technology to create a virtual fence around a pre-defined area are a promising application for mobile marketers. Dunkin' tested geo-conquesting in 2014 to send coupons to customers who were near the locations of competitors. That campaign generated a 3.6% coupon redemption rate, making it more effective than other marketing methods, and signaling that Burger King's attempt could drive foot traffic and encourage downloads of its revamped mobile app. 

A Burger King in Massachusetts also trolled rival Wendy's by asking her to the prom.

(Source: https://www.mobilemarketer.com/news/burger-king-trolls-mcdonalds-with-geolocation-stunt/543581/)

[dilemma281]

Got my penny whopper ordered at McDonalds. Stopped to Wendy’s for a $1 large fry on my way to BK to pick up my Whopper. I paid 50cent extra for cheese. #whopperdetour (at Burger King) https://www.instagram.com/p/BrEL4vgFw1J/?utm_source=ig_tumblr_share&igshid=1iujljfksuplm