LOVE the brand and the ad (seriously the ad is dope.) but I HATE print on the boots. Call me a purist. Call me old fashioned. This to me is just trying too hard and kind of obnoxious. Just toss the guy a pair of boots and call it a day. What this says to me, as a marketer who loves good design, is that the design of our boot isn't strong enough to stand on it's own - so, we gave it this crazy print. I get it. He is your new athlete and you want to make a statement but there are classier ways. If it were my call I would have gone with a holiday inspired color way with the boots auctioned off or donated to charity after the game. Think about it. Your new athlete hyping up your boot and brand while doing something positive right from the start. Would have been a better angle especially around the holidays. Just a thought!