We started preparing our studio move but noticed that a fresh new design is our badge of the day. As featured on our homepage every day – today algorithm says #stevemcqueen! A beautiful badge design contributions for B.I.O. (By Invitation Only) Button Badge Series 21.❤️ @stereohype #button #badge of the day 1620/1713 by @andy_altmann_studio 🎈🐿 https://www.stereohype.com/1024__andy-altmann #STBBOTD — Published by @circa.press, Andy’s first solo venture after #WhyNotAssociates was closed, was his book of tat* – which documents his collection and love of graphic ephemera. These badges are details taken from the pages of tat* and the random overprinted images created on the make ready sheets produced in its printing. There are seven badges and four of them are also available as Button Badge Motif Print. — Get a free badge of choice with your next order using checkout code: FreeBadgeOfChoice — Also available: elegant artist gift box tat* containing the complete set of seven of his #stbio21 contributions. Four of them are also available as 8x10" Button Badge Motif Prints on beautifully textured 310gsm Hahnemühle stock. — #tat #mcqueen #type #print #typography #typeoftheday #typeofinstagram #offset #cmyk #typographyoftheday #giftidea #buttonbadge #buttonbadges #pinbadge #pinbadges #graphicart #stereohypelondon #collect #graphicdesign #stereohypeglobal #shopindependent #planetstereohype #shopindie #stereohype — Click for product link. https://www.instagram.com/p/CXEl34kLhbc/?utm_medium=tumblr
As part of the Hothouse summer show this year at the CASS, Clayton Welham, Moving Image Director at Why Not Associates talked to BA Illustration student Andrew Sosnowski about the thinking behind his workshop.
AS: You currently work as moving image director at Why Not Associates. How would you summarise what you do?
CW: I work as a part of design team at WNA mostly on the motion / video / animation side of things, directing commercials, short films, animations and music promos. That sees me initiating projects from brief, through development - directing a wider team, to commissioning content ( illustration, 3D, sound design and music) I then co-ordinate all the parts and bring them together into final pieces (editing / compositing / rendering / delivering).
I’m involved in every step of a project, not all are my expertise, but as a director it’s important to monitor each junction, to ensure the each of the parts contribute towards the final outcome as you envisioned it.
AS: The theme of the show is 'support'. As Celine Condorelli discusses in her book Support Structures, support can take many forms. It 'collaborates, props, assists, frames, holds up, sustains, encourages, corroborates, stands behind, strengthens and underpins', to name but a few. What does 'support' mean to you as a designer and how has it affected your plans for your workshop.
CW: My workshop is a close representation of the live rig I use to tour with Emptyset - with a few tweaks to open it up for a group to use and understand - it is a set up that was developed over time by 4 people - all of which brought something to it - some placed demands on my ability beyond what I was comfortable with at first, some supplied components, some provided advice on improving and polishing the system.
So taking the rig as an example, support for me means being pushed, it means being part of something and the opportunities that arise that would not have come to me on my own, and it means vital technical advice allowing me to understand and therefore modulate a system to my advantage.
AS: What do you hope to see come out of your workshop? (Asked prior to workshop)
CW: I hope to get across two main points:
1/ What I do day to day and on personal projects isn’t possible on my own 2/ That to make work that provokes questions and intrigue, we need to modulate existing systems - of thought, of technical equipment and of how the work is presented / absorbed
The actual outcomes may or may not be tangible, but in the process of playing with an example modulated system, I hope it opens up participants to shift from some of the the conveniences we enjoy as designers / image makers. To see that with a bit of thought, and cross platform collaboration, new unexpected outcomes can come about.
I’m always disappointed when presented with a piece of work, of which I know the exact process, plug in, filter etc that was used to create it. So to create in an unconventional way (which doesn’t have to be radical, but have some sort of unique input) the outcome could be seen as more exciting to make, and may well be more exciting to an audience.
AS: Now that you've had your workshop, how do you feel it went?
CW: I think it went well - less of a workshop in the end, more a show and tell / technical discussion but a good session all the same. I've had a positive response, so it seems to have been useful.
AS: What would you say is the biggest difficulty you've had to overcome in your design career?
CW: The biggest challenge I face is juggling time. Between full time work and extra projects - when deadlines hit at the same time as other commitments it can be tricky to stay on top of everything. I kind of thrive on the pressure though - and once settled I'm glad looking back on the outcomes.
AS: Having made the successful transition from design student to successful professional, do you have any advice for those who are graduating this year?
CW: This for me is simple - stay in touch with those you meet. Fellow students, tutors, anyone that has had a positive effect towards where you are now. The things I'm doing, Why Not and AV projects have all been in part down to my work, but largely due to the people I've met along the way. Ways in, advice, heads up and collaborations have been vital.
Clayton Welham is Moving Image Director at Why Not Associates. Check out them out at http://www.whynotassociates.com/. Clayton also works with Emptyset, A studio that investigates the relationship between sound and spaces. You can check them out at http://emptyset.org.uk
Detail from Jealous East exhibition - COMEDY CARPET OFF-CUTS #JealousEast Created by artist #GordonYoung, and designed in collaboration with #WhyNotAssociates, the #ComedyCarpet is a celebration of comedy on an extraordinary scale. @jealous_london @whynotassoc #xs (at Jealous)
Detail from Jealous East exhibition - COMEDY CARPET OFF-CUTS #JealousEast Created by artist #GordonYoung, and designed in collaboration with #WhyNotAssociates, the #ComedyCarpet is a celebration of comedy on an extraordinary scale. @jealous_london @whynotassoc #xs (at Jealous)
Jealous East exhibition - COMEDY CARPET OFF-CUTS #JealousEast Created by artist #GordonYoung, and designed in collaboration with #WhyNotAssociates, the #ComedyCarpet is a celebration of comedy on an extraordinary scale. @jealous_london @whynotassoc (at Jealous)
