When talking about stadiums, two things are likely to come to mind – the adrenaline rush of the game and the crowd. Location intelligence and proximity marketing technologies that work on top of WiFi and Beacon infrastructure is now becoming a key to bringing fans back to the arena. Identifying fans, understanding their behavior and … Continue reading "Analytics for Stadiums: 5 Important Metrics to Improve the Fan Experience"
When talking about stadiums, two things are likely to come to mind – the adrenaline rush of the game and the crowd. Location intelligence and proximity marketing technologies that work on top of WiFi and Beacon infrastructure is now becoming a key to bringing fans back to the arena. Identifying fans, understanding their behavior and … Continue reading "Analytics for Stadiums: 5 Important Metrics to Improve the Fan Experience"