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@locationbasedservice-blog
In todays’ malls, high value loyalty shoppers are not recognized until check out. What if that could be changed and members could be engaged instantaneously at the beginning of their shopping experience? Every physical building in the world has the potential to engage and build relationships with visitors walking through the door. Despite this opportunity, … Continue reading "Digitizing Shopping Malls with Location Intelligence [Infographic]"
The concept of proximity marketing has been around for centuries. It is a powerful way to engage and connect with people in a specific area and is emerging as one of the most compelling marketing strategies with several advantages over traditional marketing. The proximity industry has been growing incessantly, and according to a report by … Continue reading "5 Reasons Why Proximity Marketing is Better Than Traditional Marketing"
The concept of proximity marketing has been around for centuries. It is a powerful way to engage and connect with people in a specific area and is emerging as one of the most compelling marketing strategies with several advantages over traditional marketing. The proximity industry has been growing incessantly, and according to a report by … Continue reading "5 Reasons Why Proximity Marketing is Better Than Traditional Marketing"
If you’re still on the fence about deploying an in-store analytics and engagement platform, here are some of the reasons which may persuade you to make your mind up.
WiFi analytics platform could generate heat maps - Of course, data in our backend systems can easily do so. But, what's puzzling is how customers emphasize the need for heatmaps when it's not the most powerful capability of a location analytics platform.
WiFi analytics platform could generate heat maps - Of course, data in our backend systems can easily do so. But, what's puzzling is how customers emphasize the need for heatmaps when it's not the most powerful capability of a location analytics platform.
WiFi and Beacon technology not only enable interactions with visitors at a physical location, but they also collect useful data of visitors which was never tracked earlier.
WiFi and Beacon technology not only enable interactions with visitors at a physical location, but they also collect useful data of visitors which was never tracked earlier.
While at the mall, chances are you’ve asked – “Excuse me, where’s the restroom?” or “Which floor is Macy’s on?” but at some point or another, you’ve most definitely exchanged phone calls asking – “Where are you?” or “Can you meet me at the Food Court?” It’s because a shopping mall is so much more … Continue reading "How Beacon and WiFi Technology is Revolutionizing the Shopping Mall Experience"
While at the mall, chances are you’ve asked – “Excuse me, where’s the restroom?” or “Which floor is Macy’s on?” but at some point or another, you’ve most definitely exchanged phone calls asking – “Where are you?” or “Can you meet me at the Food Court?” It’s because a shopping mall is so much more … Continue reading "How Beacon and WiFi Technology is Revolutionizing the Shopping Mall Experience
Attracting guests and keeping them loyal is becoming a challenge in the competitive hospitality industry. The only way a hotel can distinguish itself is by turning a guest’s ordinary visit into an extraordinary stay. But in order to deliver such memorable guests experiences, you need to implement state-of-the art guest facing technologies. This infographic will … Continue reading "Digitizing Hotels with Location Intelligence [Infographic]"
Attracting guests and keeping them loyal is becoming a challenge in the competitive hospitality industry. The only way a hotel can distinguish itself is by turning a guest’s ordinary visit into an extraordinary stay. But in order to deliver such memorable guests experiences, you need to implement state-of-the art guest facing technologies.
When talking about stadiums, two things are likely to come to mind – the adrenaline rush of the game and the crowd. Location intelligence and proximity marketing technologies that work on top of WiFi and Beacon infrastructure is now becoming a key to bringing fans back to the arena. Identifying fans, understanding their behavior and … Continue reading "5 Ways Location Analytics Can Improve Fan Experience At The Stadiums"
When talking about stadiums, two things are likely to come to mind – the adrenaline rush of the game and the crowd. Location intelligence and proximity marketing technologies that work on top of WiFi and Beacon infrastructure is now becoming a key to bringing fans back to the arena. Identifying fans, understanding their behavior and … Continue reading "5 Ways Location Analytics Can Improve Fan Experience At The Stadiums
Businesses are finally waking up to the benefits of Location based services. It is clear that having access to location analytics can provide unprecedented insights into behaviors and activities of your customers. But given the rapid advances that are being made in the LBS space, it can be overwhelming to find the ‘right’ LBS solution … Continue reading "10 Things to Look For In Your Location Based Services Provider"
Businesses are finally waking up to the benefits of Location based services. It is clear that having access to location analytics can provide unprecedented insights into behaviors and activities of your customers. But given the rapid advances that are being made in the LBS space, it can be overwhelming to find the ‘right’ LBS solution
WiFi and Beacon technology not only enable interactions with visitors at a physical location, but they also collect useful data of visitors which was never tracked earlier.
WiFi and Beacon technology not only enable interactions with visitors at a physical location, but they also collect useful data of visitors which was never tracked earlier
Attracting guests and keeping them loyal is becoming a challenge in the competitive hospitality industry. The only way a hotel can distinguish itself is by turning a guest’s ordinary visit into an extraordinary stay. But in order to deliver such memorable guests experiences, you need to implement state-of-the art guest facing technologies. This infographic will … Continue reading "Digitizing Hotels with Location Intelligence [Infographic]"
Attracting guests and keeping them loyal is becoming a challenge in the competitive hospitality industry. The only way a hotel can distinguish itself is by turning a guest’s ordinary visit into an extraordinary stay. But in order to deliver such memorable guests experiences, you need to implement state-of-the art guest facing technologies. This infographic will … Continue reading "Digitizing Hotels with Location Intelligence
When talking about stadiums, two things are likely to come to mind – the adrenaline rush of the game and the crowd. Location intelligence and proximity marketing technologies that work on top of WiFi and Beacon infrastructure is now becoming a key to bringing fans back to the arena. Identifying fans, understanding their behavior and … Continue reading "Analytics for Stadiums: 5 Important Metrics to Improve the Fan Experience"
When talking about stadiums, two things are likely to come to mind – the adrenaline rush of the game and the crowd. Location intelligence and proximity marketing technologies that work on top of WiFi and Beacon infrastructure is now becoming a key to bringing fans back to the arena. Identifying fans, understanding their behavior and … Continue reading "Analytics for Stadiums: 5 Important Metrics to Improve the Fan Experience"
With presence analytics, you can now know the customers walking into your physical space and get actionable insights into their behavior at your physical business location.
For the decision-maker in charge of a modern business, access to digital data is rarely the problem. Connected customers leave behind a trail of data – from their shopping cart to their purchase history to their social media behavior – everything can be tracked using online cookies.
Location is essential in making sense of the complex world around us and if its power is harnessed well, it can enable not only people but also companies to uncover a great deal of insights. Using location data is an irresistible trend, driven by the rise of a tech savvy generation and the proliferation of … Continue reading "Evolution of Location Based Services Technology: The past, present and future"
Proximity MX is location insights and proximity marketing platform that empower you with customer behavior analytics and engagement at your physical locations.
Proximity MX is location insights and proximity marketing platform that empower you with customer behavior analytics and engagement at your physical locations.
July is on a mission to digitize physical spaces with Proximity MX, a location based services, analytics and engagement tool that works with WiFi, GPS, & Bluetooth Beacons.
July is on a mission to digitize physical spaces with Proximity MX, a location based services, analytics and engagement tool that works with WiFi, GPS, & Bluetooth Beacons.
Location Based Services (LBS) are being used to engage and provide personalized experiences to the visitors at retail stores, malls, airports, stadiums, and convention centers.
Location data is the missing part of the ‘customer analytics’ puzzle as it can reveal previously unseen patterns and improve business decisions. Physical brick and mortar businesses across industries can use location intelligence to understand and engage potential customers, fulfilling the true promise of location-based technologies – to turn every visitor into a happy customer.