One more status liked, one more problem solved
Activism has reached new levels with social media platforms and networks. You can extend your scope to wider and larger audiences, find people who share your mindset and gain more exposure and response. But is this really doing anything? Obviously there are instances when different platforms are used and communities are created and they actually do achieve something like the Egyptian revolution of 2011. But in many cases –or at least the ones I have been exposed to- they haven’t really achieved anything apart from creating a flurry on my Facebook newsfeed. Now I’m not trying to diss the idea of using these platforms for good and bringing about change because I think there is a strong potential there however what I have personally witnessed hasn’t done much.
Take the Kony campaign of 2012. I was right in there with the action (figuratively speaking). I mean I watched the whole of the 19:48 video on YouTube, I posted the red symbolic image to my Facebook and in return I got 56 likes and I felt like I was doing my part for humanity. But really what did that achieve? Now don’t get me wrong I’m not saying I’m a heartless person with no sympathy to the cause because I am not, I’ve been to Africa and seen the harsh circumstances in which some people live and I’ve donated my time and money to charities that help them but that had nothing to do with social media. When it came down to it I did nothing to help the Kony situation apart from spread the word but still that doesn’t stop him committing any more crimes.
It’s just like the latest craze: no make-up selfie for breast cancer awareness. Now again I’ve been touched closely by cancer so I’m not at all against helping the cause but taking a selfie with no make-up on is doing nothing but making me feel like a good citizen for a minute. It isn't even raising awareness as I could bet my bottom dollar that most people already know about breast cancer. Perhaps if it was more like "if I raise a hundred dollars for cancer research I will post a picture without makeup" that would make more sense. I just feel like this is just a more extreme version of those pictures where it's a image of an abused animal and the caption is "like this picture if you think animal abuse should be stopped". It doesn't do anything, donating money or time DOES something. Social media activism does very little in these circumstances.
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Social media has introduced a whole new platform for social discourse. More people are getting involved with comments, likes and sharing around information. The discussions that are taking place cover all topics from sporting games to yum cha to the governance of countries. Through this new means of communication people with the same stance can join and connect with each other. They can find thousands of people who share their view of the world or even just their view of one particular matter. When you get enough people talking about something, passions run high and tempers flare. Get enough people riled up about a particular issue and this is where revolutions begin.
Another contributing factor is that social media is dominated by young people who aren’t settled into their lives enough to just accept the status quo. Social media outlets have been indispensable tools for the voices of those suppressed to finally be heard and not only that but actually band together and bring about changes. This was seen in Cairo where thousands of people flooded the streets and demanded governance change after recognising their peers and allies on social media. By spreading viral messages, creating hash tags, uploading raw footage and images people all over the world are finally being recognised and that is all thanks to social media.
Now I’m not saying that gaining 1 million likes on Facebook is going to over throw the prevailing power, but it is impractical and naïve to underestimate the ability of social medias use as a jump start to revolution.
The Kony campaign of 2012- did millions of people sharing the hashtag and video link psychically stop Kony? No. But did creating awareness to an issue most of the western world were ignorant of do any bad? No. If that video inspired even just one person to actively try and help the issue then it’s a success. And just think about the future possibilities. With our early-on social media understanding things like the Kony campaign and the Cairo riots are possible, I don’t even want to try and think about what will be possible in 50 or 100 years’ time with even more sophisticated technology and social media awareness.
















