“the state or fact of lasting only for a short time; transitoriness.”
In the 5x4 workshop, we were assigned in groups of three a mini-brief to submit five images, by 4:30 pm the same day, that symbolise ‘transcience’. The images had to be interior and exterior, on-location and in the studio - there were no limitations to the approach or style of the image, but to maintain relevance towards ‘transience’. I wasn't familiar with this word before this session, however, I learnt it defines time and something that may only last for a short period of its existence. I wanted to focus on a subject that I am relatively familiar with or that I see in everyday life. In my group was myself, Alec and Michael, we all specialise in different styles of photography but agreed to work together in friendship. Although the project featured specialising with the 5x4 camera, the brief stated we should use a DSLR, so we rented out a Canon 5D, 16-24mm lens and tripod. Initially, my first reaction to the brief was to capture images of shadows, which later I realised could only be possible with human shadows as rigid structures will get the same shadow each day, but only once a day. Soon after this, we noticed a torn Peter Andre concert poster hanging from a billboard outside of the university - it then registered, that entertainment advertisements are only archives after the event, but mainly just rubbish. Once a work of art, after a date, becomes nothingness. I really liked this concept, so we decided to develop upon it by composing landscape and portrait image’s of the billboard aligning the subject central with everyday traffic passing by. It symbolises the countdown to the posters day of unworthiness, how time will still continue, but the posters relevance will not. The other posters will remain significant but this posters relevance will not, whilst people are persistent.
Shortly after, I began exploring the complexity of the billboards, studying aesthetics and the layering of existing posters, in a similar style to the concepts of Strand and Irving Penn. I began to approach the billboard up close, taking photographs of the textures and materials seen. After analysing them, I noticed a strong correlation between the practice of the Dada photographic montage artists, Raoul Hausmann and Hannah Hoch due to the collaborative mix of unknown and known advertisements in the frame, in the removal of their identity - removing main or central focuses. It allows the viewer to analyse the composition in full rather than from significance in a subject, whereas, in my photograph each element in the frame is equal. I noticed the comparison between my work and Hausman/Roach’s visually, due to the cluttered atmospheres assisted by the removal of main focuses - the composition of the photographic frame combines the different advertisements together in unison, mixing and collaborating the materials, rebelling against their conventions and allowing the viewer to study their textures rather than their purpose. In our group, we continued to collaborate together in capturing photographs around Leeds of the same advertisement billboards.
After about 2 hours on location, I decided to tear down a part of the advertisement we had been photographing to later use in the studio. Once we got in the studio, we all agreed that we should photograph the torn poster in a commercial style to expose the authorship of the abstract textures, as to anyone who doesn’t know they are posters they would struggle to guess - it would work as a description for the other images. If this wasn’t photographed commercially the viewer may perceive fine art photography influences, which isn’t bad it’s just not what we strived to achieve. Although, originally, it was suggested to continue capturing the textures in the studio, but we decided that the abstract textures needed a reference. Once we had set up our workspace, we accumulated the relevant camera settings; 1/125th, 100 ISO, F.4 with 2.0 on a single light using an umbrella positioned above and to the left of the subject to capture dense shadows beneath the creases. I pinned the torn poster onto a foam reflector in the studio with drawing pins with the back exposed, I debated using the drawing pins but I liked the characteristics it portrayed, which again symbolised the revolt against conventions and arts expectations, why can’t you exhibit the back of a torn poster? I thought the way we approached the photographs, with studying and the exposing aspects, linked closely with the Taryn Simon series ‘An American Index of the Hidden And Unfamiliar’ 2007, as Taryn’s positioned the photographs on one page and the text on the other, forcing the viewer to interpret the image from their own perspective. Once read the description, your perspective of the images shifts to understanding the photographer's intentions for the shoot. It’s almost like a game.
Photograph by Taryn Simon ‘An American Index of the Hidden And Unfamiliar’ 2007.
Photograph by Taryn Simon ‘An American Index of the Hidden And Unfamiliar’ 2007.
In my opinion, I am really happy with the results of this brief and believe they creatively communicate the brief effectively. I wish to expand upon the idea. I have made arrangements with Mike and Alec to continue collaborating together to capture a larger series of images for maybe a publication. If I was to do this again next time, I would plan in advance the studio space, although we had them booked out as a group we were limited to the spaces we could use when and where. It left us hanging around for a while waiting until a studio space was free, apart from this, I felt the brief was fun working under the pressure of a tight deadline and believe we have resulted in a successful short series of images.