#www_t

[tractionokc]

We Wish We Had Brainstormed That

We Wish We _______ That is a semi-regular blog series in which we feature a piece of creative we really wish had our name tacked to. It’s equal parts jealousy and applause.

It’s spring time! And in Oklahoma that means two things: storm season and NBA Playoffs (except for last year, but we don’t talk about that). So for this month’s installment of WWW_T, we decided to feature a very timely creation from the brains at RC. Art & Design Laboratory.

Feast your eyes (and ears for that matter) on the The Cloud, an Arduino-controlled, motion-triggered lightning & thunder performance, as well as a music-activated visualizing speaker.

Huh?

We’ll let the video explain.

According to RC, The Cloud employs embedded motion sensors to create unique lightning and thunder shows that mimic a thundercloud, while providing entertainment value and inspiring awe. 

Needless to say, this display would be the perfect man-cave accessory as we watch weather warnings scroll across the screen during Thunder playoff games.

Plus, we all want one hanging above our desks here at the Traction Warehouse. Just because we work in a windowless, concrete cave doesn’t mean we can’t enjoy the sites and sounds of springtime in Oklahoma!

Kudos to RC Lab, they’ve managed to capture lightning in a bottle with this one.

[tractionokc]

We Wish We Had Parodied That

We Wish We _______ That is a semi-regular blog series in which we feature a piece of creative we really wish had our name tacked to it. It’s equal parts jealousy and applause.

At Traction, we’ve always prided ourselves on craft. We place a high value on loving what we do, and doing it well. But even we recognize that if we aren’t careful, we can begin taking ourselves a little too seriously.

In light of the age of “bespoke everything” and a hipster culture that crams local, handmade goods down our throat at every turn, we thought we would take a moment to pay homage to this incredible video that allows all of us to have a good laugh and a dose of perspective.

If this video offends you, perhaps the mirror is being held a little too closely. If it makes you laugh? Then you probably have a healthy perspective on our world today. And, if you watch this video and find yourself marveling at the artists’ craftsmanship, we probably need to have a hipster intervention. Not to worry, every hipster intervention includes a cup of hand-ground, pour over coffee.